Does your YouTube channel need a boost? We have a few tips to share…
Last week, the Ad Council and Google hosted a seminar on some best practices for YouTube. We tried to go beyond the basics and covered things like analytics, increasing traffic to your channel and the latest tools.
Click here for the presentations…and before you go, a few tips:
YouTube’s Roy Daiany (Display Account Manager) covered “7 Ways To Get Your Videos Discovered”:
- Categorize and Tag Your Content
- Add annotations, captions, subtitles
- Get Interactive with Google Moderator
- Share Your Uploads & Channel Activity
- Enable Embedding
- Add Subscribe Button to Your Website
- Utilize Paid Media (things like Pre-Roll InStream, InVideo Overlay, banners)
- Track Your Performance with YouTube Insight
Blue State Digital discussed the wildly successful It Gets Better Project which was recently created to inspire hope for LGBT teenagers facing harassment. Within two months, this project–which started with one YouTube video–turned into a worldwide movement, inspiring over 5000 user-created videos and over 15 million views. How did they do so much so quickly?
- Create a simple page that could capture emails and collect videos
- Work with YouTube’s API
- Help keep the barrier to entry low
- Make the page shareable over social networks like Facebook and Twitter
Kay Morrison from EPA, talked about the unique challenges facing Federal agencies—things like 508 requirements, disclaimers, cookies and copyright issues.
And the Natural Resources Defense Council provided some great case studies and discussed the Hot Spot tool. That’s where you can view the ups-and-downs of viewership at each moment in your video. Bottom line? Keep your video short (no more than 1 ½ minutes) and display your “call to action” throughout your video, not at the end.
And finally, we didn’t cover what makes a good YouTube video but you can learn more by viewing a previous webinar (hosted by GSA’s Web Manager University) that featured YouTube’s Steve Grove (Head of News and Politics). I like these points in particular:
What if I don’t have any resources?
- Use a Flip cam
- Build a hub, aggregate content
- Find volunteers on YouTube
- Get local schools (civics classes) to do video projects for govt.
- Use slide shows/animations if you don’t have video
- It doesn’t have to be glamorous…just authentic!