We all remember the devastating earthquake in Haiti but how many of us know how mobile giving transformed our collective response to this tragedy?
This spring the Ad Council hosted its latest communications briefing to explore the latest opportunities in mobile marketing. It was a part of our Seminar Series where we share insights and best practices on the latest communication topics with the nonprofit and government community. With the media landscape constantly changing, it’s very important to keep up-to-date on the latest ways to reach our target audiences. And, we’ve found that these briefings not only help keep us on our toes but more importantly they help us stay in the game.
At this latest briefing, we brought together an expert panel to really dive into the latest tips, tools and trends in mobile communications, including providing examples – such as how the American Red Cross leveraged this powerful tool with their “Text Haiti” campaign where the public was asked to help by texting “Haiti” to 90999 to send a $10 donation to the Red Cross. Amazingly, this technique tapped into a new generation of philanthropists that ultimately changed the face of mobile giving.
And it’s not just nonprofits that are using mobile communications, the Federal government is also getting into the swing of things — the CDC discussed how they’re using mobile technology to reach diverse target audiences with important messages on promoting better health.
Additionally, the briefing featured great expert advice from Google and Cellit on how nonprofits and Federal agencies can take advantage of this tool to transform the way they communicate to their target audiences.
Be sure to check out all of the informative presentations and as always, we’d love to hear about your mobile marketing efforts.