Should You Use a “Spokesanimal” for Your Message?

Smokey Bear. McGruff the Crime Dog. Tony the Tiger. The Aflac Duck. The Energizer Bunny.

Spokesanimals can be memorable and effective communicators of your message.

In my last post I talked about when and how to work with celebrities as spokespeople.

After today’s launch of our Re-connecting Kids with Nature PSAs, featuring Shrek, I thought about the use [...]

Choosing the Best Spokesperson for Your Message

Whenever there’s a celebrity scandal as with Tiger Woods, the timeless debate about the use of high-profile celebrities as spokespeople is trotted out.

Many of us in the PR/communications industry believe we need a top celebrity or someone in the public eye to gain the most attention for our messages. We often overlook the power of [...]