You're Invited to a Party!

Written by Beth Shanley | January 27, 2010

Today it seems that we all stay in touch with family, friends and colleagues through social networking sites. Facebook, MySpace and Twitter are fun ways to find out what your friend’s weekend plans are via their Facebook status or how your colleague is stuck in line waiting for lunch by following them on twitter.

Social media [...]

Keeping Them on the Bandwagon: How to Present Social Media ROI

Written by Amanda Lehner | December 21, 2009

Have you ever been to a presentation about your organization’s social media strategy and seen this slide: “Over 2,000 Facebook fans; 500 Twitter followers and 3,000 MySpace friends!”? “Great,” everyone at the table thinks, “we are officially in the social media space – we have friends and fans – but now what?

Though 88% of executives [...]

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