Written by
Sheri Klein |
April 8, 2010
Creating goals and evaluating the success of our social marketing campaigns tends to elicit the same types of questions:
What can we expect from this campaign?
How do these results measure up to other campaigns?
While these types of questions help provide context (in setting expectations and evaluating whether or not a campaign did well), they force us [...]
Written by
Amanda Lehner |
December 21, 2009
Have you ever been to a presentation about your organization’s social media strategy and seen this slide: “Over 2,000 Facebook fans; 500 Twitter followers and 3,000 MySpace friends!”? “Great,” everyone at the table thinks, “we are officially in the social media space – we have friends and fans – but now what?
Though 88% of executives [...]
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