Do you have a web browser on your phone (or Blackberry or other mobile device)?  Chances are you do.

As people start accessing the Web more often from their phones, we need to think about the user experience from a mobile platform. 

Try this:

1. Take your mobile device and open a web browser.
2. Go to www.facebook.com
3. Log in (assuming you have an account – if not, you should sign up – you’ll need it for later experiments)
4. Leave the browser open and then open Facebook on your desktop computer
5. Compare

You’ll see that the mobile web browser site is much more simplified for a better user experience from a mobile device.  This type of page is a  WAP  (Wireless Application Protocol) version of the main site.  WAP browser provides all of the basic services of a computer-based web browser but simplified to operate within the restrictions of a mobile phone. 

Now before you all run out and start spending money on a WAP site you may want to see how much of your regular traffic is coming from mobile devices.  For those of you using Google Analytics, you can see which visitors are using which mobile devices.  Go to Visitors and then Mobile – if you see a good amount of traffic, you may want to consider a WAP site.  I know I’m always happy to find one.