It’s never an end goal to only get consumers to become your Facebook fan (or should I say “liker” now?). The real goal is to have the consumer like you, follow you, and become engaged with your mission to then take action — offline action. This is why social media ROI continues to evade us. [...]
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We all remember the devastating earthquake in Haiti but how many of us know how mobile giving transformed our collective response to this tragedy? This spring the Ad Council hosted its latest communications briefing to explore the latest opportunities in mobile marketing. It was a part of our Seminar Series where we share insights and best [...] |
 Almost a billion people on the planet don’t have access to clean drinking water. Unsafe water and a lack of basic sanitation cause 80% of all disease and kill more people than all forms of violence, including war. Read how charity: water is working to change that by giving up their birthday gifts this month!  |
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