Written by
Amanda Lehner |
May 25, 2010
It’s never an end goal to only get consumers to become your Facebook fan (or should I say “liker” now?). The real goal is to have the consumer like you, follow you, and become engaged with your mission to then take action — offline action. This is why social media ROI continues to evade us. [...]
Written by
Danna Kulzer |
May 21, 2010
We all remember the devastating earthquake in Haiti but how many of us know how mobile giving transformed our collective response to this tragedy?
This spring the Ad Council hosted its latest communications briefing to explore the latest opportunities in mobile marketing. It was a part of our Seminar Series where we share insights and best [...]
Written by
Amanda Lehner |
March 18, 2010
No matter how updated I think I am on technology, SXSW Interactive has a way of making me feel like Laura Ingalls Wilder at times. I was networking on a sunny Austin afternoon when I handed my card to a web developer. He graciously took the card and then snapped an iPhone pic of the [...]