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One of the most common tricks in the marketing handbook is the use of statistics. 4 out of 5 dentists recommend Trident. 1 in 5 New Yorkers rely on the food bank to eat. 64% of houseguests notice odors in your home. When used appropriately in communications, statistics can give consumers a piece of truth to [...] At the recent music and interactive South by Southwest festival in Austin, Texas, Kurt Daradics, 34, co-founder of a start-up company, reflected how much he had enjoyed meeting people he had befriended online from budding tech communities throughout the country. “It was cool finally meeting them in the flesh,” he commented. Duh? If there were ever a [...] Five leading magazine publishers launched a new campaign this week touting “the power of print.” At a time when most discussion remains focused on the hit-and-miss efforts of print media to adjust itself to the digital age, it feels refreshing to see publishers embrace the innate qualities of their medium. |
 Check out the U.S. Department of Energy’s Blog which was recently launched last week! Learn about how they plan to use clean energy to reduce our dependence on oil and cut our greenhouse gas emissions by visiting blog.energy.gov.  |
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