Best Practices on Social Media: What GSA Can Do For You

If you’re like me, you’re sort of familiar with GSA.  Aren’t they the Federal agency that manages procurement dollars and billions in federal assets (government-owned buildings, etc)?  But did you know they’ve set up a program to help Federal agencies navigate the ever-evolving world of new media? 

It’s called the Center for New Media & Citizen [...]

Location Based Apps and Nonprofits – “Checking in” to the Bottom Line.

It’s never an end goal to only get consumers to become your Facebook fan (or should I say “liker” now?). The real goal is to have the consumer like you, follow you, and become engaged with your mission to then take action — offline action.  This is why social media ROI continues to evade us. [...]

SXSW Interactive 2010: A Good Theme

No matter how updated I think I am on technology, SXSW Interactive has a way of making me feel like Laura Ingalls Wilder at times. I was networking on a sunny Austin afternoon when I handed my card to a web developer. He graciously took the card and then snapped an iPhone pic of the [...]