Launching a Successful Blog, Part I

GLSEN's blog can be found at: http://blog.glsen.org/

Jenni is a contributing  guest blogger from Bastille Marketing.

As a digital strategist, I often hear, “We want to start a blog, can you help us?”  And, I think, “Terrific!  Now the hard work begins.”  So often organizations commit to a blog, and then jump in blindly without having a [...]

Keeping Them on the Bandwagon: How to Present Social Media ROI

Have you ever been to a presentation about your organization’s social media strategy and seen this slide: “Over 2,000 Facebook fans; 500 Twitter followers and 3,000 MySpace friends!”? “Great,” everyone at the table thinks, “we are officially in the social media space – we have friends and fans – but now what?

Though 88% of executives [...]