Strengthening Relationships in an Erratic, Emerging Media Environment

At the recent music and interactive South by Southwest festival in Austin, Texas, Kurt Daradics, 34, co-founder of a start-up company, reflected how much he had enjoyed meeting people he had befriended online from budding tech communities throughout the country.

“It was cool finally meeting them in the flesh,” he commented.  Duh?

If there were ever a [...]

Launching a Successful Blog, Part I

GLSEN's blog can be found at: http://blog.glsen.org/

Jenni is a contributing  guest blogger from Bastille Marketing.

As a digital strategist, I often hear, “We want to start a blog, can you help us?”  And, I think, “Terrific!  Now the hard work begins.”  So often organizations commit to a blog, and then jump in blindly without having a [...]

Keeping Them on the Bandwagon: How to Present Social Media ROI

Have you ever been to a presentation about your organization’s social media strategy and seen this slide: “Over 2,000 Facebook fans; 500 Twitter followers and 3,000 MySpace friends!”? “Great,” everyone at the table thinks, “we are officially in the social media space – we have friends and fans – but now what?

Though 88% of executives [...]