In the wake of last week’s news regarding the Penn State sexual abuse scandal, the media turned its attention to Joe Paterno’s career.  It seemed that every news channel, website, station or publication was debating whether or not JoePa should resign or be fired; then they focused their coverage on the Penn State protesters’ reaction to his ultimate termination.  Meanwhile, a group of Penn State Alums who were enraged by the coverage of the incident decided to reframe the issue and remind people that there are victims in this story.  Four former students— Jerry & Jaime Needel, Bob Troia and Larena Lettow—teamed up with the Rape, Abuse and Incest National Network (RAINN) to support the victims and survivors of sexual abuse. 

Since the Penn State news story broke (one week ago), these former students jumped on the issue, created a website, began spreading the word through their social media networks and have recently begun receiving some traditional media coverage. 

As described on their website—proudtobeapennstater.com— are:

In one week they have raised over $390,000 — more than half-way to their goal to raise $500,000. 

Congratulations to these Penn State Alums for putting the focus back on the victims.  You have inspired us individuals in the social marketing world; reminding us that it only takes an impassioned few to do a lot for an issue or cause.