Since the devastating earthquake in Haiti, we’ve seen an incredible outpouring of generosity from all sectors of America – individuals, companies, celebrities and a host of institutions who have given their money, their time and their talent to help the victims.

What’s so remarkable and inspiring in the age of instant communications, is how immediately we all came together—the non-profit community, federal government, businesses and the media – to help. Within hours of the tragedy, Americans were asked to do something and once again, they answered the call, demonstrating their extraordinary generosity.

At the Ad Council, we witnessed that generosity first-hand. Immediately following the tragedy, we reached out to the White House and the American Red Cross to offer our help. Within three days of the earthquake we had a television PSA featuring First Lady Michelle Obama on the air urging Americans to give to the Red Cross. We also had the privilege of partnering with former Presidents Bill Clinton and George W. Bush for a PSA to help raise awareness of their newly established Clinton Bush Haiti Relief Fund.

And just last Friday we collaborated with the Creative Artists Agency Foundation and the Red Cross to launch another PSA that featured Meryl Streep, Julia Roberts, Morgan Freeman, Reese Witherspoon, Tim McGraw and Jake Gyllenhaal.

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