AdLibbing Blog

April 20, 2011

Fans, Followers and Financial Literacy

Written by Claudia Cieslak | 3:10 pm

BB_lunchandcoffeeApril is National Financial Literacy Month, a busy time for the Feed the Pig campaign.  Sponsored by the American Institute of CPAs, the campaign encourages 25 to 34 year olds to make small changes in their financial behavior in order to save. Feed the Pig utilizes new media easily accessible to, and widely used by, the target audience, including weekly e-savings tips, podcasts, text messages, widgets and Benjamin Bankes’ Facebook page and Twitter account.

In March, as an accompaniment to the Weekly Savings Tip, Feed the Pig introduced the FANtastic Friday Savings Tip*, a monthly e-tip composed of fan tip submissions via Facebook and Twitter. And the fans went wild! Not only are followers excited to share their personal success stories and tactics, but they’re actively interacting with each other, many now contributing on a regular basis. Both Twitter and Facebook accounts have seen record activity and fan/follower growth in the past six weeks. Added bonus: an inside look at what topics our readers want to learn more about, which means less time brainstorming, allowing for more content production.

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March 30, 2011

Going Hungry in an Obese Nation

Written by Peggy Conlon | 9:22 am

Originally published on The Huffington Post on March 23, 2011

How is it that 17 million children in the U.S. live on the brink of hunger while, at the same time, 9 million American children are obese?

It’s certainly a troubling paradox. And it’s one of several reasons why many Americans don’t quite believe or understand the urgency and extent of hunger in the United States.

Misconceptions about hunger fall into two broad categories: Hunger is overwhelming, unsolvable, and “here to stay.” Alternatively, a prevailing view is that hunger can’t possibly exist in the U.S. — it’s a developing-world problem. (With one “small” caveat: It occurs among the homeless.) After all, just look at the obesity problem we have.

Let’s first address the paradox. Yes, hunger and obesity co-exist. Not surprisingly, however, most of this correlation is linked to poverty. As the Food Research and Action Center explains, low-income families face the same hurdles as anyone else — they’re not eating right and they’re too sedentary.

But they also live in neighborhoods — called “food deserts” — that lack full-service grocery stores, where healthy food like fresh produce is often more expensive and of poorer quality. And they creatively stretch their food budget by purchasing cheap, calorie-dense foods that will keep their children’s stomachs filled longer. There’s also a “feast or famine” situation at play — if you have to eat less or skip a meal, you may overeat when food does become available. And that can contribute to weight gain.

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March 28, 2011

Engaging and Empowering Youth

Written by Sandy Spavone | 11:05 am

NOYS logoSo you want to address a youth issue – the topics are endless… tobacco, underage drinking, substance abuse, traffic safety, bullying, violence, injury, teen pregnancy, school drop-out , etc. – you get the picture – more to address than any one group can take on.  Each and every topic is vitally important and deserves the focus and attention of advocacy leaders to make a difference.  As you are working on addressing youth health and safety issues, don’t forget the ones you hope to impact the most – youth.  As the youth remind us all “Don’t do anything about us without us.”  But how involved do you want them to be and how do you get youth involved?

In 1995 the Canadian Mental Health Association (CMHA) established a definition of meaningful youth participation as: “Meaningful youth participation involves recognizing and nurturing the strengths, interests, and abilities of young people through the provision of real opportunities for youth to become involved in decisions that affect them at individual and systemic levels.”  What is meaningful, nurturing, and involves youth and to what level?  As a coalition of national organizations, businesses, and federal partners National Organizations for Youth Safety (NOYS) is often asked these questions by groups as they hope to address youth issues.  Sadly many companies and organizations develop programs and products then wonder how to involve youth or why youth aren’t accepting the program/product/program they developed.  To avoid hitting this implementation wall, it is important to engage and empower youth from the onset of the development of the youth project. If one waits until the project is designed to bring in youth the youth are less likely to feel ownership and less likely to embrace the ideas presented to them.

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