|
||||
|
We all remember the devastating earthquake in Haiti but how many of us know how mobile giving transformed our collective response to this tragedy? This spring the Ad Council hosted its latest communications briefing to explore the latest opportunities in mobile marketing. It was a part of our Seminar Series where we share insights and best [...] A recent story in Ad Age discussed the US military’s involvement with a local ad agency in Afghanistan to develop culturally relevant advertisements in hopes of promoting and inspiring broad-based social change. The radio, TV, print and Outdoor campaign tackles three themes that emerged through focus group testing among Afghans during strategic and creative development. [...] I’m guessing most of us don’t envy the US Census Bureau’s job that occurs every 10 years: Advertise to every single household in the United States with the goal of a 100% participation rate. Even with a $140 million advertising budget, this still seems daunting. Sure, there’s been criticism of some of the Census ads—their [...] |
 Almost a billion people on the planet don’t have access to clean drinking water. Unsafe water and a lack of basic sanitation cause 80% of all disease and kill more people than all forms of violence, including war. Read how charity: water is working to change that by giving up their birthday gifts this month!  |
|||
About | AdCouncil.org | Contact Us | Privacy Policy | Terms of Use |
||||
Like
Subscribe
Follow