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One of the most common tricks in the marketing handbook is the use of statistics. 4 out of 5 dentists recommend Trident. 1 in 5 New Yorkers rely on the food bank to eat. 64% of houseguests notice odors in your home. When used appropriately in communications, statistics can give consumers a piece of truth to [...] We all remember the devastating earthquake in Haiti but how many of us know how mobile giving transformed our collective response to this tragedy? This spring the Ad Council hosted its latest communications briefing to explore the latest opportunities in mobile marketing. It was a part of our Seminar Series where we share insights and best [...] |
 Check out the U.S. Department of Energy’s Blog which was recently launched last week! Learn about how they plan to use clean energy to reduce our dependence on oil and cut our greenhouse gas emissions by visiting blog.energy.gov.  |
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