Choosing the Best Spokesperson for Your Message

Whenever there’s a celebrity scandal as with Tiger Woods, the timeless debate about the use of high-profile celebrities as spokespeople is trotted out.

Many of us in the PR/communications industry believe we need a top celebrity or someone in the public eye to gain the most attention for our messages. We often overlook the power of [...]

Responding to Haiti

Since the devastating earthquake in Haiti, we’ve seen an incredible outpouring of generosity from all sectors of America – individuals, companies, celebrities and a host of institutions who have given their money, their time and their talent to help the victims.

What’s so remarkable and inspiring in the age of instant communications, is how immediately we [...]