December 19, 2011
Best of 2011
2011 was another great year for social marketing. Ad Council would like to recognize some of our favorite efforts this year. Hats off to our Best of 2011. We are inspired by you.
Best Ad: Google Chrome Ads
Best Product for Good: Warby Parker Glasses
Best Nonprofit Blog: NetWits Think Tank
Best Government Campaign: CDC Preparedness 101: Zombie Apocalypse
Best Facebook Campaign: RobinHood Campaign to End Poverty with Lady Gaga
Best Campaign: Movember
Best Fundraising Campaign: Stephen and Melinda Gates Foundation
Best Content Integration: Sesame Street’s food insecure Muppet — Lily
Best Corporate Crowd-sourced Contest for Good: Chase Community Giving
Best Online Video: AT&T Don’t Text While Driving Documentary
Filed under: Uncategorized
December 16, 2011
Gifts that Give
So here we are. It’s holiday season again…and you need to find that perfect gift. Here in New York City, lines and lines of people wait to see the festive window displays on 5th Avenue, unimaginable crowds snap photos in front of the Rockefeller Christmas tree, and someone is hosting a different holiday party each night. Now if you’re like me, you wait until the last minute to buy gifts for your loved ones! To avoid the crowds and the stores, I prefer to do my shopping from the comfort of my own home. As I was looking through the million “gifts that give back” lists, we thought it would be cool to share some new products and organizations you might not know about…but that anyone on your holiday list will love. Now, I’m not saying I don’t love TOMS Shoes or FEED bags, but here are some new and unique gift ideas for your loved ones this holiday. Enjoy!
For your Family Member, Mentor or Boss
Let’s Get Ready: College Access
Let’s Get Ready is an amazing organization that wants to see a day when all students, no matter what socioeconomic background, can have the support they need to reach college. The Mission of Let’s Get Ready is to expand college access for motivated, low-income high school students by providing FREE SAT preparation and college admission counseling. Let’s Get Ready relies on a cadre of student volunteers, or “coaches” to be mentors and role models in order to achieve its mission. Here’s what your money can provide:
$50 provides all books and materials for a Let’s Get Ready student.
$100 supports a training session for our college Coaches.
$250 funds a program graduation ceremony (including diplomas and refreshments).
$500 sponsors one Let’s Get Ready student.
Visit www.letsgetready.org to donate in a loved one’s name and help a student go to college.
For your Best Friend, Sister, Significant Other
Nomi Network*: Job Creation for Survivors of Human and Sex Trafficking
Did you know there are more humans in slavery today than ever in history? According to the UN, there are over 27 million slaves and trafficking is a $32 billion dollar business. Nomi Network was created to address this issue and is dedicated to breaking the cycle of poverty that perpetuates human trafficking globally. Specifically, Nomi Network leverages the fashion industry to implement product design, development and marketing strategies for slave-free products.
This process creates employment and career development opportunities for women who are survivors and/or at risk of being trafficked. Nomi also manufactures products with its signature label, “Buy Her Bag, Not Her Body ®” to raise awareness about this global humanitarian issue. 100% of the proceeds from the sale of these bags provide wages, healthcare, childcare, transportation, and meals for the women in South East Asia. Visit www.nominetwork.org to donate or purchase slave-free products at www.buyherbagnotherbody.com .
For your Client, Family Friend, or In Laws
ONEHOPE Wines: Cancer, Veterans, Autism support
ONEHOPE is a great example of companies who build in philanthropy into their business model, much like TOMS, Warby Parker, and many other socially conscious companies we love. ONEHOPE was started by eight friends who created a thriving business from wanting to support a friend who was fighting cancer. They believe that giving back is good business. What’s amazing is that 50% of their profits will be donated to deserving causes, including issues such as children’s health, veteran’s support, autism, cancer, among others.
To date ONEHOPE has raised over $400,000 for a wide range of charity organizations. This holiday, you can give your co-worker, family member or loved one with a great bottle of wine that gives back! Wines starting from $18.99, with a minimum of $3 to a non-profit, can be purchased online at www.ONEHOPEWine.com.
Filed under: Campaigns, Communications, fundraising
Tags: Let's Get Ready, Made With Love, Nomi Network, ONEHOPE, UNICEF
December 14, 2011
Thinking Outside the Gym
Want to stay in shape this holiday season? We all do, but with busy jobs and active social lives it can be hard to fit exercise into your schedule. I recently got my personal training certification, but I still spend most of my day at the office – so I know the challenges that this time of year can bring. Here are some workplace tips and tricks to help increase your physical activity throughout the work day and make your New Year’s resolution stick.
Be creative. Any movement is better than none.
- Walk to your colleague’s desk instead of phoning.
- Take the steps instead of the elevator. If you work in a high-rise, get off a few floors early and take the stairs the rest of the way.
- Always keep healthy snacks available at your desk.
- Do a few laps around the block (or around your office if it’s too cold outside).
- Brainstorm ideas with a co-worker while taking a walk.
- Schedule exercise time on your business calendar and treat it as any other important appointment.
- Sit in proper posture. Don’t slouch!
5 Deskercises to Get you Started
Leg Lifts: Sitting in your chair, lift one leg off the seat, extend it out straight, and hold for 5-10 seconds. Slowly lower your foot to the floor. Switch legs. Complete 15 reps on each leg.
Abdominal Contraction:Lengthen your spine in order to sit as tall as you can. Plant your feet strongly on the floor. Contract your abs as hard as possible and hold for 3 to 5 seconds. Release and repeat for a set of 12 reps. You can also target your oblique muscles by contracting sideways.

Shoulder Squeeze: Sitting up straight with your shoulders down, try to squeeze your shoulder blades together. Hold for 2-3 seconds, and then relax. Repeat 15 times.
Filed under: Just for Fun
Tags: Desk Exercises, Health






