The Kids are Alright: SADD Conference 2010

Written by Amanda Lehner | July 21, 2010

Don’t ever underestimate the power of teen ambassadors.  At the SADD National Conference in June, I found hundreds of fun, energetic teenagers that were very engaged in teen issues – a social marketers dream.

 I also found myself to be pretty nervous. I have worked on teen targeted initiatives, but I have never presented to real [...]

July 21st, 2010 | Category: Communications, Public Relations, Social Media | 3 comments

Should You Use a “Spokesanimal” for Your Message?

Written by Ellyn Fisher | June 11, 2010

Smokey Bear. McGruff the Crime Dog. Tony the Tiger. The Aflac Duck. The Energizer Bunny.

Spokesanimals can be memorable and effective communicators of your message.

In my last post I talked about when and how to work with celebrities as spokespeople.

After today’s launch of our Re-connecting Kids with Nature PSAs, featuring Shrek, I thought about the use [...]

June 11th, 2010 | Tags: , | Category: Communications, Public Relations, Social Media | One comment

Location Based Apps and Nonprofits – “Checking in” to the Bottom Line.

Written by Amanda Lehner | May 25, 2010

It’s never an end goal to only get consumers to become your Facebook fan (or should I say “liker” now?). The real goal is to have the consumer like you, follow you, and become engaged with your mission to then take action — offline action.  This is why social media ROI continues to evade us. [...]

May 25th, 2010 | Tags: , , | Category: Communications, Internet, Mobile, Social Media | One comment
 
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