June 17, 2011
Oh hey, dads can blog too!
Father’s Day is upon us! While it may not be common knowledge, a dad can make one heck of a blog about being just that. Being a new dad myself, this is something I find extremely fascinating!
Dad blogs accomplish goals such as awareness, information sharing and testimony. However, above all else they promote involvement.
If you want to reach a dad or are even just a bit interested in what they’re talking about, here are a few blogs that raise the bar in the realm of “Daddy Blogs.”
Dad Centric (www.dadcentric.com)
Dad Centric is a blog run by a stable of dad writers. This informational, yet highly entertaining and unique, blog is comprised of many different stories, reviews, essays and interviews. The blog has a creative spin that makes it generally appealing towards “modern fathers.”
For instance, check out this hilarious post on modern cover songs intended for kids!
DIY Fathers (www.DIYFathers.com)
This is a blog comprised of useful quick posts. The layout makes it simple for dads to find resources based on the age group their children are in. DIY Fathers also has a “Mother’s Advisory Board” keeping the mother’s perspective visible.
Filed under: Public Relations, Social Media
Tags: Daddy Blogs, Father's Day
June 8, 2011
What’s Next for the One for One™ Movement? –The Gift of Sight
TOMS, you’ve done it again. While casually scrolling through my Twitter feed yesterday I came across hundreds of posts from excited shopaholics tweeting about TOMS sunglasses. Naturally, I quickly ran to their website to catch a glimpse of the news and was stunned/excited/happy/inspired by what I found out. We can all agree that it is nice to give shoes to children in need but this new initiative blows that out of the water! By purchasing a new pair sunglass in TOMS eyewear collection you will be providing sight for another person!
In an earlier post, Who’s TOM and What’s Next for the One for One™ Movement? my colleague Ellyn Fisher examined the importance of giving as a fundamental element of good business practice. CEO Blake Mycoksie has created his business and the One for One™ Movement around this idea and has had tremendous success with it. This next stage of TOMS has labeled sight a “fundamental need” that creates many hardships in the lives of those stricken by poverty.
And by purchasing a pair of trendy TOMS sunglasses you will be directly aiding in improving the sight of people in Tibet, Nepal and Cambodia through their partnership with the Seva Foundation. Although I’m not a mathematician, I’d say it is a pretty simple and brilliant equation. One pair of TOMS glasses equals sight for one person via medical treatment, prescription glasses or sight-saving surgery.
Filed under: Campaigns, Public Relations, Social Media, Uncategorized
Tags: One for One, Sunglasses, TOMS, TOMS Shoes
April 15, 2011
On Same Day Kobe Uses Anti-Gay Slur, NBA Players Show Us Importance of Respect
The following was originally posted on The Huffington Post on April 14, 2011.
Hours before five-time NBA champion Kobe Bryant uttered an anti-gay slur during a basketball game Tuesday, NBA players Grant Hill and Jared Dudley entered the US Airways Center in Phoenix to serve as role models of a very different kind.
The Phoenix Suns teammates — players who proved to be as gifted off the court as on it – filmed a public service announcement for GLSEN, the Ad Council and the NBA as part of the “Think Before You Speak” campaign. The message is one we very dearly wish had been heard a few hundred miles away in Los Angeles.
Using anti-gay language is wrong. Always. Whether you mean for it to hurt someone or not.
The PSA, which will air during the NBA playoffs, is part of GLSEN and the Ad Council’s effort to address anti-lesbian, gay, bisexual and transgender language among teenagers. The NBA loved the campaign created by ArnoldNYC, which launched in 2008, and asked to get involved. We couldn’t have asked for a better partner, in terms of passion for the message and commitment to its success.
None of us could have imagined how timely the campaign would become.
A huge amount of credit goes to the NBA for partnering with us long before Kobe’s offensive and hurtful comment, just as the league deserves credit for its swift and stern response and $100,000 fine.
But the fact that slurs like this one are even a part of his lexicon demonstrate how far we still need to go to teach respect of all people, particularly those who are or are perceived to be LGBT.
Filed under: Communications, Public Relations, Social Media
Tags: Grant Hill, Jared Dudley, Kobe Bryant
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