Written by
Rowena Tse |
July 27, 2010
Last week, yours truly traveled to Chicago to attend Feeding America’s annual Mobilizing the Public conference, ready to hobnob and learn from the more than 400 food bank communicators and fundraisers who have come together for this event.
One of the most buzzed-about workshops was “Effective Storytelling,” presented by Roger Fishman, founder and CEO of ZiZo [...]
Written by
Amanda Lehner |
July 21, 2010
Don’t ever underestimate the power of teen ambassadors. At the SADD National Conference in June, I found hundreds of fun, energetic teenagers that were very engaged in teen issues – a social marketers dream.
I also found myself to be pretty nervous. I have worked on teen targeted initiatives, but I have never presented to real [...]
Written by
Ellyn Fisher |
June 11, 2010
Smokey Bear. McGruff the Crime Dog. Tony the Tiger. The Aflac Duck. The Energizer Bunny.
Spokesanimals can be memorable and effective communicators of your message.
In my last post I talked about when and how to work with celebrities as spokespeople.
After today’s launch of our Re-connecting Kids with Nature PSAs, featuring Shrek, I thought about the use [...]
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