AdLibbing Blog

April 26, 2011

Hamlet’s Blackberry: Are you addicted to yours?

Written by Kate Emanuel | 1:21 pm

HamletsBlackberry

Are our digital gadgets committing us to a life of unprecedented multi-tasking and busyness?  And if so, are we missing out on what’s perhaps the most important factor to a happy and fulfilling life: depth?

These are the questions author William Powers grapples with in his book “Hamlet’s Blackberry: A Practical Philosophy for Building a Good Life in the Digital Age”.

As Powers asks, “so what?”   Life’s always been an exhausting grind.  We’re all living like this–racing and skimming our way through our days.

Well, maybe that’s the norm but much of it is self-induced—we’re pursuing busy-making activities and digital technology is helping us be more hectic.

And along the way, here’s what’s happening:  We’re becoming less productive at work (one study has found we spend more than a quarter of our day managing distractions). And we’re not thinking creatively (we don’t have the time and mental space to take a thought and follow it wherever it leads).

And by scrambling all the time, we’re scrambling our inner lives.  A tad philosophical perhaps? Yes, but worth thinking about. 

The author doesn’t rehash all the headlines and stories about multi-tasking – he wants to figure out how to change it.   

Oh and is other main point?  Lest we think the digital age has created an unprecedented situation of super-connectivity and distractedness, it hasn’t.  This conundrum is as old as civilization. As human connectedness advances (i.e. the advent of the printing press, the railroad, the telegraph), it’s always made life busier.  He examines a handful of iconic philosophers–Plato, Gutenberg, Thoreau, Ben Franklin, Shakespeare, Seneca—all of whom faced astonishing new inventions during their lifetimes.  And they all faced the same problem–striking a healthy balance between connected and disconnected.

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April 20, 2011

Fans, Followers and Financial Literacy

Written by Claudia Cieslak | 3:10 pm

BB_lunchandcoffeeApril is National Financial Literacy Month, a busy time for the Feed the Pig campaign.  Sponsored by the American Institute of CPAs, the campaign encourages 25 to 34 year olds to make small changes in their financial behavior in order to save. Feed the Pig utilizes new media easily accessible to, and widely used by, the target audience, including weekly e-savings tips, podcasts, text messages, widgets and Benjamin Bankes’ Facebook page and Twitter account.

In March, as an accompaniment to the Weekly Savings Tip, Feed the Pig introduced the FANtastic Friday Savings Tip*, a monthly e-tip composed of fan tip submissions via Facebook and Twitter. And the fans went wild! Not only are followers excited to share their personal success stories and tactics, but they’re actively interacting with each other, many now contributing on a regular basis. Both Twitter and Facebook accounts have seen record activity and fan/follower growth in the past six weeks. Added bonus: an inside look at what topics our readers want to learn more about, which means less time brainstorming, allowing for more content production.

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April 12, 2011

Is “Cause Marketing” the Hot New Field?

Written by Ilana Kavadlo | 4:04 pm

career-path

I was surprised and excited to receive an email recently from a younger cousin of mine that included the following:

“I didn’t know if you could tell me a little about your job, because I’m looking into graphic design, specifically “cause marketing” and am curious about what you do and how you got your current position.”

A simple enough question, but I just found the question itself – and choice of words – so dang interesting! Our jobs page on Ad Council.org consistently ranks as one of our top pages. It’s a tough economy, and there are a lot of job seekers out there, but it seems that more and more of them are expressing a desire for the work they do to be in pursuit of a good cause.

Below was my response:

What can I tell you about my job? The Ad Council’s most basic function is to connect non-profits and government agencies who are working to address major social issues – high school dropout rates, teen dating violence, fatherhood involvement, etc… – with the nation’s top ad agencies who then volunteer their services to create comprehensive, fully integrated ad campaigns to inspire action around those issues. And then we get the media to donate ad space to run those campaigns. That’s it in a nutshell. But there is A LOT going on to make all of that happen, and to make those campaigns successful.

As far as my particular role, I manage various interactive elements of campaigns. This may be the development of a new website, a mobile app, an online contest, you name it. All in an effort to extend the reach and increase the impact of any given campaign.

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