She’s One Smart Mom

By now, I’m sure you’ve heard about the text4baby campaign. It’s an innovative mobile pilot program where expecting moms can receive free text messages each week, timed to their due date or baby’s date of birth. Women sign up for the service by texting BABY to 511411(or BEBE in Spanish).

It’s an educational program of the National [...]

Online Contests! Who wants to play?

The Ad Council recently hosted a panel discussion, along with Google, on Online Contests. Presenters included YouTube, AARP, National Parks Foundation and ePrize.   While it was mostly geared to nonprofits, the presenters provided some good “lessons learned” which I’ve included below.

For Federal government folks looking to create or improve their online contests and challenges, GSA’s [...]

Best Practices on Social Media: What GSA Can Do For You

If you’re like me, you’re sort of familiar with GSA.  Aren’t they the Federal agency that manages procurement dollars and billions in federal assets (government-owned buildings, etc)?  But did you know they’ve set up a program to help Federal agencies navigate the ever-evolving world of new media? 

It’s called the Center for New Media & Citizen [...]