March 25, 2011
Find Your Doggy Double
Yahoo’s 2010 Create for a Cause contest challenged advertising agencies to develop innovative digital work on behalf of public service campaigns. DDB NY took home the grand prize for their “Rescue Your Doggy Double” concept, developed on behalf of The Shelter Pet Project. The prize? A coveted placement on the Yahoo! Log-in Page, which is visited by nearly 1 in 10 Americans each day.
Playing on the notion that pets and their owners sometimes look alike, the “Rescue Your Doggy Double” concept is an interactive web cam experience that allows users to match their photo up with the pooch that resembles them the most. Once presented with their Doggy Double, users will be able to learn more about that particular breed and go to Petfinder.com where they can view a list of real dogs available in local animal shelters.
Here’s how it works:
You can fire up that webcam and find your “Doggy Double” this Saturday, March 26th, by visiting the Yahoo! Log-in page at http://login.yahoo.com. We’re so excited over here at AdLibbing.org that we came up with a few predictions…
My Doggy Double might very well be a Lhasa Apso, like Arizona here. Oh, the fun we could have trying out new hairstyles together.
Amanda might find her match in a curly haired Cockerspaniel like Chiquito.
Dzu in a box might get along well with this puppy in a box.
Ilana’s Doggy Double might be a smiley little Silky haired terrier like Blueberry.
And don’t these guys look like two peas in a pod? Leith and Coco the Boxer/American Bulldog Mix, BFF.
Don’t forget to visit the Yahoo! Log-in Page this Saturday to find your furry twin. Let us know your predictions in the comments!
Filed under: Campaigns, Internet, Just for Fun
Tags: Create for a Cause, digital media, pet adoption, pets, yahoo
March 15, 2011
Spring is in the Air: I’m headin’ to NTEN
I’m headin’ down to D.C. in a couple of days, and yes, I’m psyched the forecast is calling for 70 degrees and sunny, but I’m even more excited to get my nerd on at the 2011 Nonprofit Technology Conference. The NTEN Conference gets all our nation’s do-gooders together each spring to talk tech, and the Ad Council is pumped to be joining the conversation.
I’m a total conference newbie, and while it’s tempting to clone myself so that I can attend EVERYTHING, including the full array of community service opportunities, it’s not that type of tech conference. My agenda is sure to change along the way, but the following are some of the events and discussions I’m looking forward to attending.
(note: For those attending this year’s conference, you’ll want to explore the Agenda available through myNTC to learn more about all scheduled sessions and events. If you can’t be there in person, check out the Online NTC to participate and connect remotely.)
Thursday, March 17
9:00am Google Tools Training – I’m pretty sure you can do pretty much anything with Google and its vast array of tools. Let’s find out.
1:00pm Nonprofit Blogging – My, what a nice blog your non-profit has. And discuss.
6:00pm StartSomeGood.com Launch Party – A new model for crowdfunding that sounds like a ‘good’ idea.
Friday, March 18
7:00am Serenity Now!: Mindfulness in the Midst of Wired Madness – I’ll do my best not to catch up on email or check Facebook during this one.
10:30am What Does the Data Say? Converting Analytics to Action – Soooooooo much data, so little time to analyze and act on it. Tips please.
1:30pm A Storyteller’s Toolkit: 5,000 Years in the Making – Remind me to tell you about the time I…
3:30pm Engaging Your Audience Through Rich Online Experiences …
…or Practical HTML5/CSS3 for Nonprofits – Really, really torn on this one. These are getting to the nuts and bolts of my particular role here at the Ad Council – creating great online extensions of our campaign messaging.
8:00pm Super Fun Times Party of Awesomeness – I didn’t even stop to check out who is hosting or sponsoring this one, they had me at “Super Fun Times Party of Awesomeness”
Saturday, March 19
7:00am Don’t Flash Your Audience: How to Build Dynamic Yet Accessible Sites – Preaching to the choir on this one, folks. Let’s hear it!
10:30am Facebook Features Update Live at NTC – Ahhhhh… perfect. A session during which checking up on FB periodically will be encouraged.
1:30pm SEO 201: Secret Offsite Strategies that Will Blow Your SEO Mind – If having your mind blown isn’t going out a high note, then I don’t know what is.
See you there!
Filed under: Communications, Events, Internet, New Media, Social Media
Tags: conferences, NTEN
March 10, 2011
A Nonprofit Gal’s SXSWi Schedule
Conference season is in full swing with SXSW Interactive starting this Friday, 3/11, and NTEN immediately following on 3/17. Oh how our minds will expand. The nonprofit presence at SXSWi is ever-increasing from year to year. 2011 offers a large “Greater Good” track, nonprofit meetups, a lounge and our very own hashtags (#sxswgood #nptech). I’ve pulled together a “must” list for nonprofits, which is also my tentative schedule, but you will find it’s not all nonprofit-centric.
Ultimately my plan is to diversify. One of the coolest things about SXSW is the convergence of many industries and we have a lot to learn from each other. So in the mix are a few events that will take me out of my comfort zone and certainly confuse me, in a good way. I even threw in some key eating events because it’s a big part of the fun. See you there! @AmandaLehner
Friday, March 11
5pm Apps for Healthy Kids: Government Challenges FTW Education + Gaming = Big SXSW trend
6pm Geeks for Good Happy Hour Nonprofits unite!
7pm 140 Conference Party Watch Jeff Pulver change the world one character at a time.
Saturday, March 12
(All day -everyday – The Beacon Lounge! The hangout for all non-profits @thebeaconsxsw #beaconsxsw for all events)
9:30am How Many Rungs?: Social Change & the Engagement Ladder Masters of engagement from GroupOn, Do Something, Sparked.com, VolunteerMatch.org and HopeLab will speak.
11am Let’s Hook Up: Brands, Celebs, and Non-profits Who doesn’t want/need their celebs? Please Ashton won’t you tweet for us?
12:30pm Brand Journalism: The Rise of Non-Fiction Advertising They used the F word in their description so I’m in. Kidding, I like JWT and Shiv Singh.
2pm Keynote: Seth Priebatsch I never miss a keynote.
3:30pm All Grown-up: Brand Mascots in the Digital Age If you love spokesanimals as much as the Ad Council, me and the spirit of Smokey Bear will see you there.
Dinner Reservations at Lambert’s (I booked a party larger than my posse, so all gifted dinner conversationalists inquire within)
8pm -11pm Frog Design Opening Night Party It will be huge. If you don’t like crowds, this is not for you.
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