February 29, 2012
A Mind is a Terrible Thing to Waste
As Black History Month comes to a close, we would like to pay tribute with a few favorite PSAs from our iconic “A Mind is a Terrible Thing to Waste” campaign with the United Negro College Fund. Since 1972, the campaign has helped raise more than $2.2 billion and helped to graduate more than 400,000 minority students from college and beyond. Now that’s something to celebrate! We hope you’ll enjoy this look back at this beloved campaign whose slogan has become part of the American vernacular.
February 21, 2012
Sports as a game changer
Last week I was lucky enough to attend Bow Tie Friday, an event hosted by USAID to discuss the value of sports in development. The event brought together NFL stars as well as leaders in the sports development world from Bow Tie Causes and Octagon Inc., two companies dedicated to helping athletes get involved in social causes.
The event featured USAID representatives along with Green Bay Packers wide receiver Greg Jennings, former NFL linebacker and founder of Bow Tie Causes Dhani Jones, former NFL Commissioner Paul Tagliabue, and founder and President of Octagon Inc., Phil de Picciotto. Tagliabue’s emotional account of how he’d watched football impact global development and international relations moved all of us close to tears, and de Piccioto’s insights about the importance of players backing causes they are invested in certainly related to our work. However, the best example of the importance of sports in development was sitting right next to me.
I was excited to attend the event, but not nearly as excited as my boyfriend. A lifelong and die hard Green Bay Packers fan, he couldn’t wait to meet Jennings in person.
Filed under: Communications, Events
Tags: Bow Tie Friday, NFL, USAID
February 15, 2012
Do you know how to tell a good story?
Last week, we partnered with our friends at NTEN and M+R Strategic Services on a webinar that discussed how organizations can successfully use stories in their fundraising efforts to ultimately inspire giving and involvement. And, isn’t that what we all want to do with our organizations?
The great folks at M+R posted a blog to help answer follow up questions. In case you weren’t able to listen in, the post also includes the slides and recording from the webinar.
Enjoy the Art of Storytelling!
Filed under: Communications, fundraising
Tags: fundraising, M+R Strategic Services, NTEN, Storytelling
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