Written by
Kate Emanuel |
August 5, 2010
The Ad Council recently hosted a panel discussion, along with Google, on Online Contests. Presenters included YouTube, AARP, National Parks Foundation and ePrize. While it was mostly geared to nonprofits, the presenters provided some good “lessons learned” which I’ve included below.
For Federal government folks looking to create or improve their online contests and challenges, GSA’s [...]
Written by
Rowena Tse |
July 27, 2010
Last week, yours truly traveled to Chicago to attend Feeding America’s annual Mobilizing the Public conference, ready to hobnob and learn from the more than 400 food bank communicators and fundraisers who have come together for this event.
One of the most buzzed-about workshops was “Effective Storytelling,” presented by Roger Fishman, founder and CEO of ZiZo [...]
Written by
Amanda Lehner |
July 21, 2010
Don’t ever underestimate the power of teen ambassadors. At the SADD National Conference in June, I found hundreds of fun, energetic teenagers that were very engaged in teen issues – a social marketers dream.
I also found myself to be pretty nervous. I have worked on teen targeted initiatives, but I have never presented to real [...]
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