Why Storytelling Matters

Written by Rowena Tse | July 27, 2010

Last week, yours truly traveled to Chicago to attend Feeding America’s annual Mobilizing the Public conference, ready to hobnob and learn from the more than 400 food bank communicators and fundraisers who have come together for this event.

One of the most buzzed-about workshops was “Effective Storytelling,” presented by Roger Fishman, founder and CEO of ZiZo [...]

July 27th, 2010 | Category: Campaigns, Communications, Public Relations | One comment

The Kids are Alright: SADD Conference 2010

Written by Amanda Lehner | July 21, 2010

Don’t ever underestimate the power of teen ambassadors.  At the SADD National Conference in June, I found hundreds of fun, energetic teenagers that were very engaged in teen issues – a social marketers dream.

 I also found myself to be pretty nervous. I have worked on teen targeted initiatives, but I have never presented to real [...]

July 21st, 2010 | Category: Communications, Public Relations, Social Media | 3 comments

The Power of Suggestion

Written by Sheri Klein | July 15, 2010

A few years ago a friend told me that whenever there is silence in a room, 50% of the people in that room are thinking about Abraham Lincoln. While the validity of this fact has yet to be proven, it has absolutely changed my life. Now, regardless of whether or not I want to, I [...]

July 15th, 2010 | Category: Communications, Media | 3 comments
 
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