December 16, 2011
Gifts that Give
So here we are. It’s holiday season again…and you need to find that perfect gift. Here in New York City, lines and lines of people wait to see the festive window displays on 5th Avenue, unimaginable crowds snap photos in front of the Rockefeller Christmas tree, and someone is hosting a different holiday party each night. Now if you’re like me, you wait until the last minute to buy gifts for your loved ones! To avoid the crowds and the stores, I prefer to do my shopping from the comfort of my own home. As I was looking through the million “gifts that give back” lists, we thought it would be cool to share some new products and organizations you might not know about…but that anyone on your holiday list will love. Now, I’m not saying I don’t love TOMS Shoes or FEED bags, but here are some new and unique gift ideas for your loved ones this holiday. Enjoy!
For your Family Member, Mentor or Boss
Let’s Get Ready: College Access
Let’s Get Ready is an amazing organization that wants to see a day when all students, no matter what socioeconomic background, can have the support they need to reach college. The Mission of Let’s Get Ready is to expand college access for motivated, low-income high school students by providing FREE SAT preparation and college admission counseling. Let’s Get Ready relies on a cadre of student volunteers, or “coaches” to be mentors and role models in order to achieve its mission. Here’s what your money can provide:
$50 provides all books and materials for a Let’s Get Ready student.
$100 supports a training session for our college Coaches.
$250 funds a program graduation ceremony (including diplomas and refreshments).
$500 sponsors one Let’s Get Ready student.
Visit www.letsgetready.org to donate in a loved one’s name and help a student go to college.
For your Best Friend, Sister, Significant Other
Nomi Network*: Job Creation for Survivors of Human and Sex Trafficking
Did you know there are more humans in slavery today than ever in history? According to the UN, there are over 27 million slaves and trafficking is a $32 billion dollar business. Nomi Network was created to address this issue and is dedicated to breaking the cycle of poverty that perpetuates human trafficking globally. Specifically, Nomi Network leverages the fashion industry to implement product design, development and marketing strategies for slave-free products.
This process creates employment and career development opportunities for women who are survivors and/or at risk of being trafficked. Nomi also manufactures products with its signature label, “Buy Her Bag, Not Her Body ®” to raise awareness about this global humanitarian issue. 100% of the proceeds from the sale of these bags provide wages, healthcare, childcare, transportation, and meals for the women in South East Asia. Visit www.nominetwork.org to donate or purchase slave-free products at www.buyherbagnotherbody.com .
For your Client, Family Friend, or In Laws
ONEHOPE Wines: Cancer, Veterans, Autism support
ONEHOPE is a great example of companies who build in philanthropy into their business model, much like TOMS, Warby Parker, and many other socially conscious companies we love. ONEHOPE was started by eight friends who created a thriving business from wanting to support a friend who was fighting cancer. They believe that giving back is good business. What’s amazing is that 50% of their profits will be donated to deserving causes, including issues such as children’s health, veteran’s support, autism, cancer, among others.
To date ONEHOPE has raised over $400,000 for a wide range of charity organizations. This holiday, you can give your co-worker, family member or loved one with a great bottle of wine that gives back! Wines starting from $18.99, with a minimum of $3 to a non-profit, can be purchased online at www.ONEHOPEWine.com.
Filed under: Campaigns, Communications, fundraising
Tags: Let's Get Ready, Made With Love, Nomi Network, ONEHOPE, UNICEF
November 23, 2011
Go Shopping and Pick Up Some Valuable Messages!
Most of us have been approached at the register when we’re shopping with the opportunity to give a dollar to St. Jude’s or Susan G. Komen. I’m often tempted to say yes because it’s such an easy way to support your favorite cause. As advertisers, we’re constantly trying to reach our target audience at every touch point possible. And, with some of the biggest shopping days of the year, the holiday season provides a great opportunity for social marketers beyond just traditional advertising.
What began over 150 years ago as change jars sitting next to the register has evolved into far deeper partnerships that generate significant results. St. Jude’s Thanks and Giving program has raised tens of millions of dollars for the hospital over the last 7 years. And look at Toys for Tots and the Salvation Army’s Red Kettle. Even if you’re not fundraising, retail provides great opportunities for public service campaigns that make sense.
The next time you’re shopping at Walmart, you may have the opportunity to learn about how to keep your family safe from food poisoning. For two weeks this month, our Food Safe Families PSA will be running on Walmart’s TV monitors at checkout in nearly 600 stores nationwide. It’s the perfect timing and placement for our messages. With Walmart superstores carrying holiday foods, including some of the 46 million turkeys that will be cooked this Thanksgiving holiday, customers will get the message at a time when they’re thinking about food preparation.
Filed under: Campaigns, Communications, Federal Government Communications, New Media, fundraising
Tags: St. Jude's, Toys for Tots
November 9, 2011
Forward Thinking with YouTube
YouTube is popular platform for a social marketing campaign strategy, especially when you have great video content to share. For our FWD (Famine, War, Drought) campaign with USAID we are leveraging a fancy customized YouTube channel and a fleet of YouTube stars to help spread the word about the unacceptable crisis in the Horn of Africa.
The new, souped-up brand channel (see www.youtube.com/fwd) allows for easy viewing and sharing of all video content. It also offers a platform for viewers to upload their own FWD videos and join the conversation using YouTube, Facebook or Twitter – all of which are seamlessly integrated thanks to the This Moment platform and technology.
When it comes to YouTube influencers, YouTube stars have impressive and devoted followings. We are thrilled that upwards of 10 YouTube stars agreed to create their own FWD YouTube videos to post to their millions of fans encouraging them to get involved.
Here is one of my favorites from Alex Farnham:
Feeling inspired? I thought so. Today is FWD Day and we are asking everyone to join us in spreading the word about the Famine, War and Drought in the Horn of Africa by forwarding the facts on social media. The goal is 13 million FWDs, one for every person affected by this crisis.
- Upload your own FWD video asking friends and family to FWD the facts
- Spread the word on Facebook & Twitter. FWD the facts from www.usaid.gov/FWD or copy and past the messages below:
- Facebook: Getting the word out is as important as important as giving. Today is FWD Day, so FWD the facts to help the millions suffering from the Famine, War, and Drought in the Horn of Africa usaid.gov/FWD
- Twitter: The crisis in the #HornofAfrica is affecting 13 million people. You can help. Text ‘GIVE’ to 777444 to donate $10, and FWD the word. #fwd
- Text GIVE to 444777 to donate $10 to a consortium of humanitarian organizations working in the Horn of Africa OR donate online.





