Stats Ain’t Nothin’ But a Number

One of the most common tricks in the marketing handbook is the use of statistics. 4 out of 5 dentists recommend Trident. 1 in 5 New Yorkers rely on the food bank to eat. 64% of houseguests notice odors in your home.

When used appropriately in communications, statistics can give consumers a piece of truth to [...]

Localizing Your Content: Unifying Organizations for Your Cause

Want to grow support for your campaign? Involve local partner organizations on the action! Working on two localized campaigns, Hunger Prevention and Lead Poisoning Prevention, has taught me the value of unifying organizations for your cause.

Sometimes, an issue and its solution can seem too large to swallow. Like 49 million Americans struggle with hunger or [...]

Exploring the Reach of Mobile Communications

We all remember the devastating earthquake in Haiti but how many of us know how mobile giving transformed our collective response to this tragedy?

This spring the Ad Council hosted its latest communications briefing to explore the latest opportunities in mobile marketing. It was a part of our Seminar Series where we share insights and best [...]