Written by
Rowena Tse |
June 30, 2010
One of the most common tricks in the marketing handbook is the use of statistics. 4 out of 5 dentists recommend Trident. 1 in 5 New Yorkers rely on the food bank to eat. 64% of houseguests notice odors in your home.
When used appropriately in communications, statistics can give consumers a piece of truth to [...]
Written by
Janet Stocks |
June 18, 2010
Want to grow support for your campaign? Involve local partner organizations on the action! Working on two localized campaigns, Hunger Prevention and Lead Poisoning Prevention, has taught me the value of unifying organizations for your cause.
Sometimes, an issue and its solution can seem too large to swallow. Like 49 million Americans struggle with hunger or [...]
Written by
Danna Kulzer |
May 21, 2010
We all remember the devastating earthquake in Haiti but how many of us know how mobile giving transformed our collective response to this tragedy?
This spring the Ad Council hosted its latest communications briefing to explore the latest opportunities in mobile marketing. It was a part of our Seminar Series where we share insights and best [...]