AdLibbing Blog

February 3, 2012

Ready for the Super Bowl?

Written by Janet Stocks | 11:33 am

I sure am. Football, food, and awesome commercials? Count me in!

If you’re lucky enough to score a ticket this year, be sure to pay special attention to the screens surrounding the stadium.  Our friends at Gay Lesbian and Straight Education Network (GLSEN) secured placements for four of our Gay and Lesbian Bullying Prevention PSAs: “Fitting Room,” “Cashier”, “Pizza Shop”, and “Wordplay” featuring Hillary Duff, Wanda Sykes, Grant Hill, and Jared Dudley.

When it comes to gaining visibility for your public service advertising campaign, we learned that you don’t have to be on the Super Bowl to be at the Super Bowl.

But when you receive an awesome opportunity like this, what do you do with it? You blog, tweet and send out a press release.  Just being at the Super Bowl is news.  Especially when you’ve got the word “gay” attached to anything (sponsor, issue, copy). 

And remember – before you say “that play was so gay”, remember that using “gay” to mean “dumb” or “stupid’ is hurtful and offensive.

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December 16, 2011

Gifts that Give

Written by Maria Choi | 10:46 am

So here we are. It’s holiday season again…and you need to find that perfect gift.  Here in New York City, lines and lines of people wait to see the festive window displays on 5th Avenue, unimaginable crowds snap photos in front of the Rockefeller Christmas tree, and someone is hosting a different holiday party each night.  Now if you’re like me, you wait until the last minute to buy gifts for your loved ones!   To avoid the crowds and the stores, I prefer to do my shopping from the comfort of my own home.  As I was looking through the million “gifts that give back” lists, we thought it would be cool to share some new products and organizations you might not know about…but that anyone on your holiday list will love.  Now, I’m not saying I don’t love TOMS Shoes or FEED bags, but here are some new and unique gift ideas for your loved ones this holiday. Enjoy!

For your Family Member, Mentor or Boss

Let’s Get Ready: College Access  

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Let’s Get Ready is an amazing organization that wants to see a day when all students, no matter what socioeconomic background, can have the support they need to reach college. The Mission of Let’s Get Ready is to expand college access for motivated, low-income high school students by providing FREE SAT preparation and college admission counseling.  Let’s Get Ready relies on a cadre of student volunteers, or “coaches” to be mentors and role models in order to achieve its mission.  Here’s what your money can provide:

$50 provides all books and materials for a Let’s Get Ready student.

$100 supports a training session for our college Coaches.

$250 funds a program graduation ceremony (including diplomas and refreshments).

$500 sponsors one Let’s Get Ready student.

Visit www.letsgetready.org to donate in a loved one’s name and help a student go to college.

For your Best Friend, Sister, Significant Other

Nomi Network*: Job Creation for Survivors of Human and Sex Trafficking

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Did you know there are more humans in slavery today than ever in history? According to the UN, there are over 27 million slaves and trafficking is a $32 billion dollar business.  Nomi Network  was created to address this issue and is dedicated to breaking the cycle of poverty that perpetuates human trafficking globally.  Specifically, Nomi Network leverages the fashion industry to implement product design, development and marketing strategies for slave-free products.

This process creates employment and career development opportunities for women who are survivors and/or at risk of being trafficked. Nomi also manufactures products with its signature label, “Buy Her Bag, Not Her Body ®” to raise awareness about this global humanitarian issue.  100% of the proceeds from the sale of these bags provide wages, healthcare, childcare, transportation, and meals for the women in South East Asia. Visit www.nominetwork.org to donate or purchase slave-free products at www.buyherbagnotherbody.com .

For your Client, Family Friend, or In Laws

ONEHOPE Wines: Cancer,  Veterans, Autism support

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ONEHOPE is a great example of companies who build in philanthropy into their business model, much like TOMS, Warby Parker, and many other socially conscious companies we love.  ONEHOPE was started by eight friends who created a thriving business from wanting to support a friend who was fighting cancer.  They believe that giving back is good business.  What’s amazing is that 50% of their profits will be donated to deserving causes, including issues such as children’s health, veteran’s support, autism, cancer, among others.

To date ONEHOPE has raised over $400,000 for a wide range of charity organizations. This holiday, you can give your co-worker, family member or loved one with a great bottle of wine that gives back!  Wines starting from $18.99, with a minimum of $3 to a non-profit, can be purchased online at www.ONEHOPEWine.com.

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November 23, 2011

Go Shopping and Pick Up Some Valuable Messages!

Written by Ellyn Fisher | 1:26 pm

Most of us have been approached at the register when we’re shopping with the opportunity to give a dollar to St. Jude’s or Susan G. Komen.   I’m often tempted to say yes because it’s such an easy way to support your favorite cause.   As advertisers, we’re constantly trying to reach our target audience at every touch point possible.  And, with some of the biggest shopping days of the year, the holiday season provides a great opportunity for social marketers beyond just traditional advertising.

What began over 150 years ago as change jars sitting next to the register has evolved into far deeper partnerships that generate significant results.  St. Jude’s Thanks and Giving program has raised tens of millions of dollars for the hospital over the last 7 years.  And look at Toys for Tots and the Salvation Army’s Red Kettle.  Even if you’re not fundraising, retail provides great opportunities for public service campaigns that make sense.

_DSC1594_6914The next time you’re shopping at Walmart, you may have the opportunity to learn about how to keep your family safe from food poisoning.  For two weeks this month, our Food Safe Families PSA will be running on Walmart’s TV monitors at checkout in nearly 600 stores nationwide.  It’s the perfect timing and placement for our messages.  With Walmart superstores carrying holiday foods, including some of the 46 million turkeys that will be cooked this Thanksgiving holiday, customers will get the message at a time when they’re thinking about food preparation.

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