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Last week, yours truly traveled to Chicago to attend Feeding America’s annual Mobilizing the Public conference, ready to hobnob and learn from the more than 400 food bank communicators and fundraisers who have come together for this event. One of the most buzzed-about workshops was “Effective Storytelling,” presented by Roger Fishman, founder and CEO of ZiZo [...] One of the most common tricks in the marketing handbook is the use of statistics. 4 out of 5 dentists recommend Trident. 1 in 5 New Yorkers rely on the food bank to eat. 64% of houseguests notice odors in your home. When used appropriately in communications, statistics can give consumers a piece of truth to [...] Want to grow support for your campaign? Involve local partner organizations on the action! Working on two localized campaigns, Hunger Prevention and Lead Poisoning Prevention, has taught me the value of unifying organizations for your cause. Sometimes, an issue and its solution can seem too large to swallow. Like 49 million Americans struggle with hunger or [...] |
 Check out the U.S. Department of Energy’s Blog which was recently launched last week! Learn about how they plan to use clean energy to reduce our dependence on oil and cut our greenhouse gas emissions by visiting blog.energy.gov.  |
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