A few years ago a friend told me that whenever there is silence in a room, 50% of the people in that room are thinking about Abraham Lincoln. While the validity of this fact has yet to be proven, it has absolutely changed my life. Now, regardless of whether or not I want to, I [...]
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Sheri Klein
Posts by Sheri:In the past, I have taken a pretty hard stance on the idea that norms and averages across social advertising campaigns should not be used when trying to establish goals and measures of success. The chart below, which illustrates website visitor data for 43 Ad Council campaigns, supports this notion. It is clear that there [...]
Creating goals and evaluating the success of our social marketing campaigns tends to elicit the same types of questions: What can we expect from this campaign? While these types of questions help provide context (in setting expectations and evaluating whether or not a campaign did well), they force us [...] |
 Almost a billion people on the planet don’t have access to clean drinking water. Unsafe water and a lack of basic sanitation cause 80% of all disease and kill more people than all forms of violence, including war. Read how charity: water is working to change that by giving up their birthday gifts this month!  |
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