|
||||
Rowena Tse
Posts by Rowena:Last week, yours truly traveled to Chicago to attend Feeding America’s annual Mobilizing the Public conference, ready to hobnob and learn from the more than 400 food bank communicators and fundraisers who have come together for this event. One of the most buzzed-about workshops was “Effective Storytelling,” presented by Roger Fishman, founder and CEO of ZiZo [...] One of the most common tricks in the marketing handbook is the use of statistics. 4 out of 5 dentists recommend Trident. 1 in 5 New Yorkers rely on the food bank to eat. 64% of houseguests notice odors in your home. When used appropriately in communications, statistics can give consumers a piece of truth to [...] I’ll admit that I tend to drink from the Kool-Aid pitcher when it comes to the Ad Council. The creative campaigns that come out of our volunteer ad agencies are, in my humble opinion, in a class of their own. I am just a proud mama all-around. However, we certainly aren’t the only ones in [...] |
 Almost a billion people on the planet don’t have access to clean drinking water. Unsafe water and a lack of basic sanitation cause 80% of all disease and kill more people than all forms of violence, including war. Read how charity: water is working to change that by giving up their birthday gifts this month!  |
|||
About | AdCouncil.org | Contact Us | Privacy Policy | Terms of Use |
||||
Like
Subscribe
Follow