Ryan Estorninos
Sharing information via social media is an interest to Ryan both in and out of the office. As the office manager for the Washington, D.C. office, he is right in the middle of all the action. He experiences campaign management to non-profit government affairs from a unique perspective, therefore has a lot to say and is happy to share it!
Posts by Ryan
Oh hey, dads can blog too!
Father’s Day is upon us! While it may not be common knowledge, a dad can make one heck of a blog about being just that. Being a new dad myself, this is something I find extremely fascinating!
Dad blogs accomplish goals such as awareness, information sharing and testimony. However, above all else they promote involvement.
If you want to reach a dad or are even just a bit interested in what they’re talking about, here are a few blogs that raise the bar in the realm of “Daddy Blogs.”
Dad Centric (www.dadcentric.com)
Dad Centric is a blog run by a stable of dad writers. This informational, yet highly entertaining and unique, blog is comprised of many different stories, reviews, essays and interviews. The blog has a creative spin that makes it generally appealing towards “modern fathers.”
For instance, check out this hilarious post on modern cover songs intended for kids!
DIY Fathers (www.DIYFathers.com)
This is a blog comprised of useful quick posts. The layout makes it simple for dads to find resources based on the age group their children are in. DIY Fathers also has a “Mother’s Advisory Board” keeping the mother’s perspective visible.
Filed under: Public Relations, Social Media
Tags: Daddy Blogs, Father's Day
This Just In… Facebook’s Non-Profit Resource Center
Attention nonprofits! Facebook just launched their new non-profit resource center, Non-Profits on Facebook. This one-stop shop provides educational materials, tutorials and a downloadable non-profit guide. Specifically, you can learn more about social plug-ins, ads and the insights dashboard. You can also find out how to add applications, places and events to your Page. And some standard best practices we can always be reminded about: “be personal and educational”, create content worth sharing”, “spread the words, etc”

While this is mainly a “how-to” toolbox it’s a helpful, centralized hub where nonprofits can view what their colleagues are doing and share tips. Check it out!
Filed under: Communications, Social Media
Tags: facebook, Nonprofit Marketing, Social Media
The little bird that could: Twitter looks ahead to the future
In its first five years, we’ve seen what Twitter can do and how far it’s influence, or more specifically its users’ influence, can go.
So what has Twitter been good for?
Following news events and newsmakers
Twitter has given users a unique ability to read and directly communicate with those who make the news. Never before has this access been so readily available to anyone.
Trending and breaking news discussed:
Since Tweets appear in real-time, the most thought provoking and interesting Tweets “trend” and are discussed.
A voice for the people:
One person can easily be ignored. But the same message echoed by thousands, by agents of change. This can get the attention of millions of people.
So what’s next for Twitter?
Twitter as a poll gathering device
Since millions of people are chiming in simultaneously about specific topics, Twitter can be useful in gathering public opinion.
“So in Twitter posts and tweets and so on, if there’s specific factual information that’s being mentioned — they want that extracted,” Srihari says. “There’s also definitely an interest in sentiment and opinion mining.” (Taken from the High-Tech PR Blog, Lois Paul)
Filed under: Communications, Social Media
Tags: Nonprofit Marketing, Twitter

