NTEN
NTEN is the membership organization of nonprofit professionals who put technology to use for their causes. NTEN helps you do your job better, so you can make the world a better place. We believe that technology allows nonprofits to work with greater social impact. We enable our members to strategically use technology to make the world a better, just, and equitable place. NTEN facilitates the exchange of knowledge and information within our community. We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community.
Posts by NTEN
Social networking: How does your nonprofit compare?
For the last several years, the words “social media” have been inescapable. Everywhere you go there are stories of tweets, status updates, and check-ins. Despite the ubiquity, nonprofit staff still wonder, “Can social media really be used for social good?” That’s the question we set out to answer in the Nonprofit Social Networking Benchmark Report – http://nonprofitsocialnetworksurvey.com.
NTEN (http://nten.org), Common Knowledge (www.commonknow.com), and Blackbaud (www.blackbaud.com) recently released our third annual edition of the report, which surveyed over 11,000 nonprofit professionals (big and small) about their use of online networks. This year’s survey served up some surprising results along with a few “I saw that coming” moments.
Here are some highlights:
-Facebook is King & Extending Its Lead…slowly: Facebook is the most popular social network for nonprofits and continues to grow, albeit slowly. Nine out of 10 (89%) respondents have a presence on FB. By comparison, Twitter has leveled off among respondents with usage levels at 57%. LinkedIn is used by 1 in 3 respondents (30%) and My Space trails at 7%.
-Get social: While a majority of respondents have some presence on Facebook and Twitter, very few are actually using the tools to their fullest advantage. On average, respondents had just 110 Facebook fans and 19 Twitter followers for every 1,000 email subscribers.
-The average FB fan base: Respondents averaged 6,376 fans (an increase of 161% from last year). The average Twitter follower base: 1,822 (reflecting only a 2% increase).
Filed under: Communications, Social Media
Tags: facebook, Nonprofit Marketing, Nonprofit Social Network Benchmark Report, NTEN, Social Media, Twitter
Like
Subscribe
Follow