With 40 different Ad Council campaigns, each campaign has a distinct target audience—and each audience demands a different social strategy to effectively reach and connect with them. For the recent […]Read More
About Margaret Files
Margaret is a Director of Public Relations & Social Media at the Ad Council, where she leads the PR and social strategy for a number of campaigns including Buzzed Driving Prevention, Learning and Attention Issues, and Diabetes Prevention. To every campaign she touches, she brings her steadfast belief that effective communication starts with understanding where your target audience is coming from. She is the proud rescuer of a shelter dog named Oscar (#StartAStoryAdopt!), never lets her friends text and drive, and has never started a wildfire.