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Jenner Pascua

Author: Jenner Pascua

Jenner Pascua joined the Ad Council in 2012. He comes to the Ad Council with experience in marketing promotions and web design. Before joining the Ad Council he worked at the U.S. Fund for UNICEF as well as the radio and animation industries. Mr. Pascua is responsible for the community management of the Ad Council's social media properties, website production, graphic design, and other interactive projects. He graduated from California State University, Long Beach with a BA in Communication Studies. He currently resides in Brooklyn, NY.

SXSW 2013: The intersection of innovation and inspiration

It’s been a few weeks since SXSW, but my brain is still buzzing from the conference! As I reviewed my scribbled notes, I noticed a reoccurring theme: Inspiration. When I hear the word “conference” I think academic-style speeches and professional networking. SXSW definitely has these elements, but more often than not I was surprised by how uplifting a session could be—even panels that I thought would be extremely technical.

My personal SXSW Game Plan

SXSW is upon us yet again, and the Ad Council will be there hosting 2 panels:

Bullying: Social Media as Problem & Solution

Sparking Social Change with Content Integration

You can learn more about each panel here. If you plan on attending stop by and say hello.

At a recent planning meeting, the team started talking about what “gear” to bring and other questions about SXSW. Now I wouldn’t say that I’m a SXSW veteran. I’ve only been once before, so I consider myself a newb. However, based on that single experience I know what to expect this time around. I channeled my inner Cub Scout and decided to put together a small list to help folks prepare.

Inspiring a New Generation that Every Beat Matters

The internet is vast. There’s definitely a lot of information out there. Some of it’s good, some bad, but at the end of the day the possibilities for discovery can be pretty amazing. Let me share an example. For our new Newborn and Child Survival campaign, Every Beat Matters, we partnered with Save the Children and OneRepublic to create an original song inspired by the heartbeats of children in need. Downloads of the song will benefit Save the Children’s lifesaving programs. Pretty cool idea right?
What’s even cooler is the way that song has already inspired young people. When the song was released we started participating in the conversations on our social media channels, and we discovered a young man by the name of JD from Colorado Springs, CO. He’s just an average 8-year-old fan of OneRepublic that decided to post a cover of their new song to YouTube.

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