A recent story in Ad Age discussed the US military’s involvement with a local ad agency in Afghanistan to develop culturally relevant advertisements in hopes of promoting and inspiring broad-based social change. The radio, TV, print and Outdoor campaign tackles three themes that emerged through focus group testing among Afghans during strategic and creative development. [...]
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Jessica Dahl
Posts by Jessica:As marketers, virtually all of us have incorporated social networking and Web 2.0 strategies into our communication plans. Although some are just now getting comfortable with these tactics, others are already looking toward the horizon for what’s next. Web 3.0 is coming quickly and it will potentially put the trust we’ve built with our consumers [...] |
 Check out the U.S. Department of Energy’s Blog which was recently launched last week! Learn about how they plan to use clean energy to reduce our dependence on oil and cut our greenhouse gas emissions by visiting blog.energy.gov.  |
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