Jenni Brand
Jenni Brand, the CEO and Founder of Bastille Marketing, is a self-taught marketer who has been practicing the craft for more than 15 years, with five of those years at the leading Online PR and Word-of-Mouth Marketing company, New Media Strategies. She is trained in traditional marketing and branding, but lives in the new media marketing world, recognizing the power and influence social media has on business - big and small. Bastille Marketing's core focus is consulting with small and medium sized businesses about a variety of strategies and tactics to help maximize their online presence, with the goal being to create additional awareness and drive new customers to their business, and thereby increasing sales. Ms. Brand brings a plethora of experience from corporate and retail marketing and sales both as an internal employee and an external consultant for multiple Fortune 500 companies. When not reading/researching on the Internet or advising clients, Ms. Brand enjoys being social - in the face-to-face meaning of it - planning events and parties to bringing friends and family together, as well as raising her chocolate lab puppy, Beau.
Posts by Jenni
Launching a Successful Blog, Part I
GLSEN's blog can be found at: http://blog.glsen.org/
Jenni is a contributing guest blogger from Bastille Marketing.
As a digital strategist, I often hear, “We want to start a blog, can you help us?” And, I think, “Terrific! Now the hard work begins.” So often organizations commit to a blog, and then jump in blindly without having a solid plan in place, wooed by the face that blogs are easy to set up and relatively free to create. But, there are several significant decisions that need to be made before one launches a blog.
In this blog post series, I will provide an outline for launching a successful blog. This first blog post will cover what you need to do BEFORE you start blogging…
Do Your Homework: Read, Watch, Listen and Learn.
Read:
- Blogs that cover similar content.
- Blogs about blogging – learn the ‘unwritten rules’ of good blog stewardship.
Watch Your Competitors:
- Observe your competitors’ blogs. Learn what you like and what you don’t.
- Decide what you can do better or what niche you can address that they aren’t.
- If your competitors aren’t yet blogging, find blogs who are in a similar industry and use them as a benchmark.
Listen:
- Pay close attention to the comments on your competitors’ blogs – what is being said?
- Are they listening and responding or are the comments going unnoticed?
- Try to decipher information about those leaving comments – this may be your true audience or potentially a new audience to be tapped into.
Learn:
- From what you have read, watched and listened to, decide what your niche is going to be.
- How can your content be new or unique – different from your competitors?
Filed under: Communications, Social Media
Tags: How To, Social Media
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