John Boal


John Boal As Managing Director in the Western Region for over 9 years, John works with local media to get donated support of the Ad Council’s PSAs on TV, cable, outdoor, radio, print and the emerging place-based media networks, such as PumpTop TV and indoorDirect. A writer for over 25 years, John has written two books: Be A Global Force Of One! and as was a co-author on Chicken Soup for the Volunteer’s Soul. Besides being a donor of 60 pints of blood for the Red Cross and serving as a Board member on the nonprofit PIRATES media networking organization in LA, John invests in the horse races at Santa Anita, and occasionally the horses pay him back.

Posts by John:



Strengthening Relationships in an Erratic, Emerging Media Environment

At the recent music and interactive South by Southwest festival in Austin, Texas, Kurt Daradics, 34, co-founder of a start-up company, reflected how much he had enjoyed meeting people he had befriended online from budding tech communities throughout the country.

“It was cool finally meeting them in the flesh,” he commented.  Duh?

If there were ever a [...]

PSAs: What Business are We Really In?

On one of my Southwest flights returning from a media market trip, I had a chance to pause and ponder:  What business are we really in when we distribute and promote our PSAs and public relations packages on campaigns to traditional media and throughout the social networks?

Yes, these are wonderful messages designed to change behavior [...]