Ilana Kavadlo
As an Interactive Services Project Manager, Ilana does her best to keep up with the quickly changing, and ever expanding interactive landscape. She also likes to crochet - and wear - super chunky scarves.
Posts by Ilana
Spring is in the Air: I’m headin’ to NTEN
I’m headin’ down to D.C. in a couple of days, and yes, I’m psyched the forecast is calling for 70 degrees and sunny, but I’m even more excited to get my nerd on at the 2011 Nonprofit Technology Conference. The NTEN Conference gets all our nation’s do-gooders together each spring to talk tech, and the Ad Council is pumped to be joining the conversation.
I’m a total conference newbie, and while it’s tempting to clone myself so that I can attend EVERYTHING, including the full array of community service opportunities, it’s not that type of tech conference. My agenda is sure to change along the way, but the following are some of the events and discussions I’m looking forward to attending.
(note: For those attending this year’s conference, you’ll want to explore the Agenda available through myNTC to learn more about all scheduled sessions and events. If you can’t be there in person, check out the Online NTC to participate and connect remotely.)
Thursday, March 17
9:00am Google Tools Training – I’m pretty sure you can do pretty much anything with Google and its vast array of tools. Let’s find out.
1:00pm Nonprofit Blogging – My, what a nice blog your non-profit has. And discuss.
6:00pm StartSomeGood.com Launch Party – A new model for crowdfunding that sounds like a ‘good’ idea.
Friday, March 18
7:00am Serenity Now!: Mindfulness in the Midst of Wired Madness – I’ll do my best not to catch up on email or check Facebook during this one.
10:30am What Does the Data Say? Converting Analytics to Action – Soooooooo much data, so little time to analyze and act on it. Tips please.
1:30pm A Storyteller’s Toolkit: 5,000 Years in the Making – Remind me to tell you about the time I…
3:30pm Engaging Your Audience Through Rich Online Experiences …
…or Practical HTML5/CSS3 for Nonprofits – Really, really torn on this one. These are getting to the nuts and bolts of my particular role here at the Ad Council – creating great online extensions of our campaign messaging.
8:00pm Super Fun Times Party of Awesomeness – I didn’t even stop to check out who is hosting or sponsoring this one, they had me at “Super Fun Times Party of Awesomeness”
Saturday, March 19
7:00am Don’t Flash Your Audience: How to Build Dynamic Yet Accessible Sites – Preaching to the choir on this one, folks. Let’s hear it!
10:30am Facebook Features Update Live at NTC – Ahhhhh… perfect. A session during which checking up on FB periodically will be encouraged.
1:30pm SEO 201: Secret Offsite Strategies that Will Blow Your SEO Mind – If having your mind blown isn’t going out a high note, then I don’t know what is.
See you there!
Filed under: Communications, Events, Internet, New Media, Social Media
Tags: conferences, NTEN
Alert! Alert! Facebook Rolls Out Changes to Pages
Just when you thought you knew all the ins and outs of making the most of your organization’s Facebook Page, what does Facebook go and do? They change stuff up… again.
But don’t worry folks, this latest batch of updates should actually make things easier on you. From the new layout and navigation, to the features now at your disposal, your Facebook Page(s) will now verrrrry closely resemble your personal Facebook Profile. Interesting… it seems the ability of brands and organizations to interact with their consumers just became that much more, well… personal.
Join me on my tour of our updated Ad Council Page.
Hmmmm… lots of these pics involve food…
No more “tabs” guys. All of your great customized content is still there, but instead of a tabbed navigation, Facebook has moved it over to the left-hand column.
Filed under: Social Media
Tags: facebook, Social Media
Thanks to The Social Network, Everyone’s an Expert
Seen The Social Network? I haven’t, but I heard all about it within my social network, and it thus worked its way onto my list (I don’t make it to the theater that often).
With all of my friends providing their unsolicited, thoroughly honest instant reviews, who needs Leonard Maltin? These are people I trust, people with whom I generally share common values and sensibilities. So who’s more credible, some “expert” (you couldn’t see me, but I was making super snarky air quotes when I said that) or my super awesome friends?
The instinct to look to our peers and friends as “experts” (said with utter sincerity) has probably been around since the dawn of time. But as technology leaves your closest 130* “friends” (come on, we all know what it means to be a “Facebook friend”) always at the ready to tell you whether to see it or skip it, where to eat, what news story to read, and what is likely causing that mystery rash, where does that leave Mr. Maltin?
In the age of Wikipedia, citizen journalists, and when hyper-social is the norm, when anyone with an Internet connection can assume a voice of authority, and we’ve likewise bestowed authority to our former elementary school classmates, is anyone listening to the real experts, about anything?
As social marketers, acting as messengers for legitimate experts (“experts” didn’t even get quotes this time, that’s how sincerely I mean it in this context), this presents both a challenge and opportunity. There are more “experts” (back to being a little snarky) available to spread the gospel, but first one must rise above the din of false prophets.
*according to Facebook, users have an average of 130 friends. See other Facebook Facts.
Filed under: Communications, New Media, Social Media
Tags: facebook, the social network
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