Five leading magazine publishers launched a new campaign this week touting “the power of print.” At a time when most discussion remains focused on the hit-and-miss efforts of print media to adjust itself to the digital age, it feels refreshing to see publishers embrace the innate qualities of their medium.
Yes, the print industry needs to [...]
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Ilana Kavadlo
Posts by Ilana:Caught up in the zeal of communicating an important social message, it’s easy to lose sight of your average website user, and as a result lose him entirely. The key to better website copy is to understand how people read on the web. I’ll keep this brief. On an average visit, users have time to read about [...] |
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