Written by
Ilana Kavadlo |
March 5, 2010
Five leading magazine publishers launched a new campaign this week touting “the power of print.” At a time when most discussion remains focused on the hit-and-miss efforts of print media to adjust itself to the digital age, it feels refreshing to see publishers embrace the innate qualities of their medium.
Yes, the print industry needs to [...]
Written by
Ilana Kavadlo |
January 19, 2010
Caught up in the zeal of communicating an important social message, it’s easy to lose sight of your average website user, and as a result lose him entirely.
The key to better website copy is to understand how people read on the web.
I’ll keep this brief. On an average visit, users have time to read about [...]