Danna Kulzer
As Director of Non-Profit and Government Affairs, Danna is responsible for marketing the Ad Council’s unique communications model and serving as a resource to the nonprofit and government community. From her experiences at the Ad Council, she will aim to shed some light on the many cost effective ways of getting an organization’s message heard. That’s right, cost effective.
Posts by Danna
Laughing with the Clinton Foundation
The Clinton Foundation recently celebrated their 10 year anniversary. In honor of this occasion, they created an original video to highlight their incredible work. And, let me underscore the word original. I first heard about the video at one of our recent blog editorial meeting when it came up that the Foundation had partnered with Funny or Die on a hilarious, celebrity skit aimed to bring attention to the organization and celebrate its 10th anniversary.
Immediately following the meeting, I watched the video. I have to say that it was indeed hilarious. (I’ve watched it at least five more times and it’s still pretty funny.) The video features Ben Stiller, Sean Penn, Kristen Wiig, Matt Damon, Ted Danson, Mary Steenburgen and Jack Black brainstorming ideas to get the word out about the Clinton Foundation and their important work. (There are also a couple of more celebs but I’ll leave that as a surprise.) As you can imagine, brilliant ideas ensued including getting to the bottom of who keeps eating Sean Penn’s lunch and the urgent need for a softball team, aptly named the Clinton Clubbers.
Filed under: Communications
Tags: Branding, celebrities, Clinton Foundation, Funny or Die
Advertising Week is around the corner!
Here, at the Ad Council, staff is busy getting ready for Advertising Week starting October 3rd. For those of you not familiar, this is the annual gathering for the advertising community that features over 200 different events, panels and discussions that focus on the power of advertising. Sounds like a lot, right? Well, it is. So, I’d thought I would highlight some events that sound pretty interesting.
Of course, I have to put the Ad Council and Google’s briefing on the top of that list. This year’s panel will discuss how issue-based “product placement” can motivate consumers to think differently about a social issue and spark change. We have top level speakers from the Legacy Foundation, Participant Media, MTV and the agency that brought you the great Google Chrome ads on the It Gets Better project. (Be sure to RSVP!)
Other events of note include:
October 3rd:
Moms &The New Zeitgeist: The complex world of the world’s most important audience (9:30 – 10:15 am) – Learn new insights about what to do and what not to do when talking to your most influential consumer.
Local Matters.. More than Ever (1:00 – 1:45pm) – Technology has created more options than ever to reach consumers via local media: TV, print, radio and online. What are major local-market-focused companies, advertisers and agencies doing to reach the fragmented, but more critical than ever local marketplace?
October 4th:
The Shift – Is Mobile attracting traditional dollars the way digital has not? (11:30 am – 12:15 pm): Senior leaders in the digital space who all share a unique perspective. They built digital from the ground up, and now are seeing their clients and brands succeeding in mobile. Some believe mobile will eclipse online, and be the core digital channel, to those who think mobile has a way to come.
October 5th:
Get Schooled! (11:30 am – 12:15 pm): Join Chegg – the inside network for college – and take a real look at this powerful, yet elusive demographic. Hear directly from students, what makes them tick as they navigate millions of choices, flirt with new brands and build relationships that lasta lifetime. Benefit from original research and lessons learned as Chegg evolves from the #1 textbook rental company to a social learning platform.
Tuning Tales Through Technology (2:00 – 2:45 pm): “Storytelling” is the new digital buzz word. And you’ve probably got a great tale to tell — but who can land their story without the right audience, vehicles and engagement? Jenn Creegan, Microsoft’s Head of Brand Advertising, will help untangle the important issues like how to achieve scale, ROI, and how to optimize creative assets across screens. Storytelling just got real.
October 6th:
How the Internet Killed Mass Market Mediocrity (11:00 – 11:45 am)
There is a new breed of publisher that isn’t adhering to an overarching “editorial voice” or trying to appeal to a mass-market audience – instead, they are offering honest opinions and creating real conversations. These new influencers discuss retaining authenticity, transparency and credibility within their communities while partnering with marketers.
You’ll have to visit the Advertising Week site to learn more and sign up. Hope to see you there!
Filed under: Events
Tags: Advertising Week
Excuse me..do you have a minute?
They’re everywhere.. waiting for you when you exit the subway… waiting for you with eager faces on the sidewalks. If you live in a city, you probably know what I’m talking about. And no, it’s not some sort of strange city critter. It’s someone trying to get your attention by waving a flyer in your face or standing with a clipboard ready to present you with information you need to hear. What do they want? Well, they could be trying to let you know of a great sale going on, a new product or it could even be someone wanting to tell you about an important cause that needs your help.
As you can imagine, handing out flyers and getting me to notice a great sale is very different than stopping to talk to me about an issue that needs my help. Yet, I view them the same. I avoid eye contact when I see someone with a clipboard trying to get my attention about the problems our environment is facing. I say I’m sorry when I can’t speak to someone who is planted in from of my subway stop and wants to talk to me about kids who need adopting because quite frankly at that moment, I just want to go home. And, those are actually issues I care about and yes, I feel terrible after avoiding those enthusiastic smiles but I have to wonder how effective is this tactic? Why would a nonprofit hire people to do this when we have Facebook and numerous other social media platforms to help spread the word?
Filed under: Communications
Tags: canvassing, Nonprofit Marketing
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