Guest Blogger Carter Gibson
When I started interning at the Ad Council I had no idea that it would one day lead to me to starting my own nonprofit organization. I also had no idea how much storytelling was such a vital part of good advertising.
Stories can make you care about, well, anything. A photograph, a building, a shirt, a business plan—anything. With so much pressure to broadcast through the noise on social media, getting a nonprofit organization’s story out there can be extremely difficult. When it comes to stories, you have to tell amazing ones to be heard at all. The web is saturated. There’s so much noise that only the best story will win. There’s no room for mediocrity. Sadly, too many nonprofit organizations are left with amazing stories and not enough resources to tell them effectively.
The fact of the matter is that many community-focused organizations are simply too busy keeping themselves running to craft a finely tuned story. That’s a problem the Ad Council solves on a daily basis. After I left the Ad Council, I decided to help those organizations too.(more…)