Claudia Cieslak
Claudia Cieslak is a Communications Specialist for the American Institute of CPAs (AICPA). Claudia supports the AICPA’s award-winning financial literacy programs, which includes managing the social media properties for 360 Degrees of Financial Literacy and Feed the Pig, as well as writing the Feed the Pig Weekly Tip. A graduate of the University of Michigan, Claudia worked for HealthMedia, Inc., prior to joining team AICPA. Claudia loves the excitement of living in New York City and is thrilled to be lending her skills to a great cause.
Posts by Claudia
Fans, Followers and Financial Literacy
April is National Financial Literacy Month, a busy time for the Feed the Pig campaign. Sponsored by the American Institute of CPAs, the campaign encourages 25 to 34 year olds to make small changes in their financial behavior in order to save. Feed the Pig utilizes new media easily accessible to, and widely used by, the target audience, including weekly e-savings tips, podcasts, text messages, widgets and Benjamin Bankes’ Facebook page and Twitter account.
In March, as an accompaniment to the Weekly Savings Tip, Feed the Pig introduced the FANtastic Friday Savings Tip*, a monthly e-tip composed of fan tip submissions via Facebook and Twitter. And the fans went wild! Not only are followers excited to share their personal success stories and tactics, but they’re actively interacting with each other, many now contributing on a regular basis. Both Twitter and Facebook accounts have seen record activity and fan/follower growth in the past six weeks. Added bonus: an inside look at what topics our readers want to learn more about, which means less time brainstorming, allowing for more content production.
Filed under: Campaigns, Communications, New Media, Social Media
Tags: Campaigns, changing behavior, facebook, Social Media, Twitter
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