Both Facebook and Twitter as platforms offer many ways to curate your content and spread it to the right audience. Here are a few tips to on how to utilize the often overlooked features on Facebook and Twitter for sharing content.

Sharing on Facebook

1) Target your posts on Facebook by location or language to ensure they are more relevant to your audience. This feature is available on your nonprofit’s Facebook Page’s wall where your organization would normally post. Simply click the globe button that says “public” to be able to target your post so that only a particular language and/or location see’s the content your share. The more relevant your content, the more engaging it is to your audience. Don’t overuse this feature, but use it when it makes sense for the content you’re sharing. For instance, if you’re hosting an event in Mexico it might be prudent to target your Facebook post about this topic to Mexico and neighboring Spanish speaking countries. For more info on this feature, read this in-depth Mashable article on the subject.

2) Position your images on your Facebook Timeline to give viewers the best view of the image you’re sharing. It’s important to share images on Facebook with the precise dimensions, to give that image the full exposure it deserves on your Facebook Page. For proper Facebook sizing dimensions, check this infographicfromDreamgrow. Even when you’ve shared a correctly sized image on your Facebook Page it may not be properly centered for the best view of it. If this happens, your image could look like the post below on your Timeline and not look its best. Most views of your Facebook content is in the news feed, but that doesn’t mean it’s not important to have a pristine Facebook Timeline. (more…)