Abigail Quesinberry
Posts by Abigail
Welcome Back to 1965 Indeed
Apparently, I’m not the only one more than a little excited about the return of Mad Men on Sunday. Out this week, Newsweek created a whole retro-modern issue inspired by the show in the sleek, iconic look of the 1960s. Ad agencies for companies like All State, Lincoln and United Colors of Benetton put on their Don Draper fedoras and re-imagined their current campaigns 60s-style.
You can check out galleries of the ads online at The Daily Beast and Ad Age and VOTE for your favorite ad. You may even recognize a familiar Ad Council face among the contestants.
Like the editors of Newsweek, I’m ready for Sunday, with my TV dinner and martini in hand.
Filed under: Just for Fun, Media
Tags: mad men, Newsweek, Television
A Mind is a Terrible Thing to Waste
As Black History Month comes to a close, we would like to pay tribute with a few favorite PSAs from our iconic “A Mind is a Terrible Thing to Waste” campaign with the United Negro College Fund. Since 1972, the campaign has helped raise more than $2.2 billion and helped to graduate more than 400,000 minority students from college and beyond. Now that’s something to celebrate! We hope you’ll enjoy this look back at this beloved campaign whose slogan has become part of the American vernacular.
An Interview with Lily: Sesame Street’s Food Insecure Muppet
Sesame Workshop, the nonprofit organization behind Sesame Street, is once again setting a great example of how to tackle a difficult subject in an approachable and unique way. As part of their Food for Thought initiative, the organization is bringing the important issue of childhood hunger to light with the introduction of a new Muppet, Lily. And I got the chance to interview her.
According to the U.S. Department of Agriculture, 1 in 4 American children are food insecure (a.k.a. hungry) and 9.6 million of them are under the age of 6.
“In that Sesame Workshop model, we looked at how you structure a story around this issue in a way that presents the child’s point of view,” said Dr. Jeanette Betancourt, Senior Vice President for Outreach and Educational Practices at Sesame Workshop. “We figured the best way was to create a wonderful Muppet who had experienced food insecurity so that we could really point it out from a child’s perspective.”
Enter Lily. A 7-year-old Muppet who knows all too well what it feels like to be hungry.
Abigail Quesinberry: Hi, Lily! It’s so nice to meet you! So, Lily, I understand that your family hasn’t always had enough food to eat. What’s it like to not know where your next meal is coming from?
Lily: Well, um, that’s kind of a hard question… My mom is really good about doing the best she can and my dad… I guess he’s been a little mopey lately. I try not to think about it too much. But I’m pretty lucky because there’s this thing at school where I get a free breakfast and lunch. Before that, it was really hard… my friends would go sit together at lunchtime and I would say I wasn’t hungry or I had a stomachache or something because I just was a little embarrassed, you know, or ashamed about it.
Filed under: Communications, Content Production
Tags: changing behavior, Food Insecure Muppet, Lily, Sesame Street


As Manager of Public Relations and Social Media, Abigail works to promote the Ad Council and its more than 50 public service advertising (PSA) campaigns.