Amanda Lehner


Amanda Lehner As the Interactive Services Project Director, Amanda Lehner is responsible for website development, project management, social media and other interactive projects for our campaigns and internal Ad Council projects.

Posts by Amanda:



SXSW Interactive 2010: A Good Theme

No matter how updated I think I am on technology, SXSW Interactive has a way of making me feel like Laura Ingalls Wilder at times. I was networking on a sunny Austin afternoon when I handed my card to a web developer. He graciously took the card and then snapped an iPhone pic of the [...]

Keeping Them on the Bandwagon: How to Present Social Media ROI

Have you ever been to a presentation about your organization’s social media strategy and seen this slide: “Over 2,000 Facebook fans; 500 Twitter followers and 3,000 MySpace friends!”? “Great,” everyone at the table thinks, “we are officially in the social media space – we have friends and fans – but now what?

Though 88% of executives [...]