Amanda Lehner


Amanda Lehner As the Interactive Services Project Director, Amanda Lehner is responsible for website development, project management, social media and other interactive projects for our campaigns and internal Ad Council projects.

Posts by Amanda:



The Kids are Alright: SADD Conference 2010

Written by Amanda Lehner | July 21, 2010

Don’t ever underestimate the power of teen ambassadors.  At the SADD National Conference in June, I found hundreds of fun, energetic teenagers that were very engaged in teen issues – a social marketers dream.

 I also found myself to be pretty nervous. I have worked on teen targeted initiatives, but I have never presented to real [...]

July 21st, 2010 | Category: Communications, Public Relations, Social Media | 3 comments

Location Based Apps and Nonprofits – “Checking in” to the Bottom Line.

Written by Amanda Lehner | May 25, 2010

It’s never an end goal to only get consumers to become your Facebook fan (or should I say “liker” now?). The real goal is to have the consumer like you, follow you, and become engaged with your mission to then take action — offline action.  This is why social media ROI continues to evade us. [...]

May 25th, 2010 | Tags: , , | Category: Communications, Internet, Mobile, Social Media | One comment

Crowd Sourcing and Social Change: A SXSW panel of experts and their networks

Written by Amanda Lehner | April 5, 2010

Crowdsourcing

One of the best panels I attended at SXSW Interactive was “Crowd Sourcing for Innovative Social Change,”( on the “nonproferati” panel: Holly Ross, Amy Sample Ward, David Neff, Kari Dunn Saratovsky, moderated by Beth Kanter). By now everyone recognizes crowd sourcing contests as a viable nonprofit resource for funding, publicity and plain ol’ good ideas. [...]

April 5th, 2010 | Category: Social Media | Leave a comment
 
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