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Adlibbing Articles

A Deep Dive Into Our New Mental Health Initiative

By Ana Rico Granados
According to a recent Ad Council study, 49% of Americans 16 to 65 years old say they have a mental health condition, and of that group, only 48% are getting help or treatment.

In response, The Ad Council has launched a $65 mil mental health initiative in partnership with Huntsman Mental Health Institute.
November 18, 2022

The Impact of Trusted Messengers on Marketing Strategies

By Alex Teman
In a post-COVID world, the creator economy is a reinvigorated space. Traditionally, messaging around sensitive topics like mental health, public health and gun safety were shared out by health organizations, government agencies or other trusted institutions. Today, influencers play a vital role in sharing important messages and driving meaningful change—reshaping how marketers partner with trusted messengers to address key social issues. Now more than ever, nano to celebrity influencers play a pivotal role in shaping online conversations and creating impact.
March 13, 2024

The Magic of Leading with Purpose: A HOW Conversation about Leadership with Lisa Sherman and Dov Seidman

By Lisa Sherman
We are in a time where unprecedented forces are reshaping our world faster than we can adapt our institutions, leadership and even ourselves. In recent years, we have faced challenges on all sides—a global pandemic causing suffering, death and economic destabilization; a reimagined workplace; technological advances that challenge human dignity and autonomy; a war in Ukraine and Israel that has shaken international alliances; and the rise of autocratic leaders across the globe.
February 5, 2024

Tech Trends with a Purpose: Key Takeaways from CES for Marketers and Social Impact Leaders

By Laurie Keith
As the vice president of emerging media & technology at the Ad Council, I always look forward to attending CES, the most influential tech conference in the world—attracting over 3,000 exhibitors and 130,000 attendees, all showcasing breakthrough technologies that will shape our future. I love to learn how technology innovations are not only shaping the marketing industry, but most importantly solving the biggest challenges in our world today. Below are some of my key takeaways from 2024.
January 17, 2024

Stories from Detroit: How JPMorgan Chase Showcased a City’s Remarkable Comeback

By Steve O'Halloran
“Detroit’s story is one of the greatest comebacks of all time,” says Jamie Dimon, Chairman and CEO of JPMorgan Chase. “Having served the city for more than 90 years, especially after it filed the largest municipal bankruptcy in U.S. history, we’re proud to share the successes and stories of Detroiters who helped make it happen.”
December 4, 2023

Centering Women Veterans in ‘Don’t Wait. Reach Out.’ Campaign

By Sarah Cummings
Veterans, whether they've recently left the military or served decades ago, have unique experiences and needs as they adjust to civilian life. They may struggle with challenges related to their service or face common stressors like physical or mental health challenges.
November 20, 2023

A Deep Dive on Our Substance Use and Overdose Crisis Work

By Monica Hunter
In the United States, drug overdose deaths reached nearly 108,000 in 2021, the highest number ever recorded in a 12-month period and a staggering 52% increase compared to two years prior. Over the past 21 years, drug overdoses have claimed more than 932,000 lives. In addition, in 2021, 46.3 million people aged 12 or older in our country had a substance use disorder (SUD). However, less than 10% of these individuals report receiving care or treatment for their substance use.
November 16, 2023

5 Principles to Guide Your 988 Outreach and Messaging Efforts to Key Populations

By Colleen Thompson-Kuhn
Warning to the reader: This blog discusses various experiences that you may find yourself identifying with while reading. Should you need emotional or mental health-related support, please contact 988 or a local trusted support.
November 15, 2023

A Conversation on Climate Anxiety and Its Impact on Youth Mental Health

By Anastasia Goodstein
In the wake of the pandemic, mental health has emerged as a crisis that can no longer be ignored. At the same time, millions of Americans who are struggling also hold attitudes and beliefs that can prevent them from reaching out for help. The Ad Council's multi-year Mental Health Initiative, in partnership with the Huntsman Mental Health Institute, addresses this growing concern through a series of ongoing mental health campaigns, for multiple audiences, to ultimately inspire people to be more open, accepting and proactive when it comes to mental health.
October 31, 2023

News & Press Releases

Ad Council Launches Inaugural Career Accelerator Program in Partnership with HBCUs

The “Emerging Leaders Fellowship Program” prepares and empowers historically excluded groups for careers in advertising and marketing.
October 14, 2022

Ad Council, AMA, and CDC Urge Flu Vaccinations with “Get My Flu Shot” Campaign

PSAs highlight how getting an annual flu shot is the best way to reduce your risk from flu and its potentially serious complications, protect your loved ones, and enjoy the holiday season
October 12, 2022

Empowered by their role as “America’s Future,” 59% of young voters plan to vote in the midterm elections to protect their rights – while 21% are unsure whether or not they will vote

The new national study from Paramount Media Networks & MTV Entertainment Studios and the Ad Council Research Institute provides organizations with tools to motivate voter turnout Abortion rights is the top issue among young people, followed by women’s rights, healthcare and the economy
October 4, 2022

Coalition of Nearly 50 Organizations Launches ‘Tear the Paper Ceiling’ Campaign to Raise Awareness Around the 70+ Million Workers in the U.S. Skilled Through Alternative Routes (STARs)

Nonprofits the Ad Council and Opportunity@Work lead landmark partnership of employers, talent developers and nonprofits on behalf of the majority of U.S. workers without a bachelor’s degree
October 3, 2022

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