We appreciate those of you who have taken the time to voice your concerns about the presence of Ad Council Public Service Announcements (PSAs) on certain media programs, most notably on “The Rush Limbaugh Show.”

All of the Ad Council’s PSAs run in donated media, and we cannot predict or control where they will be placed. Likewise, our sponsors cannot control the distribution of any PSAs that mention their name.

The airing of Ad Council PSAs on media programs does not imply support of that program or its spokesperson’s ideologies. We do not purchase any advertising or endorse any programming content where our PSAs appear. We take a non-commercial, non-denominational, and non-partisan stance on all issues, and thus do not single out specific media programs or outlets that should not run our ads. The Ad Council has never responded to ad boycotts by asking media supporters to pull our PSAs.

Our PSAs are supported pro bono by a nationwide network of over 33,000 media outlets that includes TV and radio stations, print outlets (i.e. magazines, newspapers), outdoor (i.e. billboards, bus stops) and the internet (i.e. web banners). They raise awareness about critical social issues that we feel serves the public interest. We want all Americans to be exposed to our PSAs.

We hope this clears up any misunderstandings about the Ad Council’s donated media model. Thank you for being a caring community and sharing your thoughts and concerns.


The Ad Council