Eric Laurence goes above and beyond for the Ad Council. Eric is a Nonprofit Client Partner at Facebook and oversees all Ad Council partnerships. Facebook is one of Ad Council’s most valued partners and is currently supporting 25 campaigns across their platform. Despite the many projects happening at once, Eric never skips a beat and is so easy to work with. His attention to detail ensures all of our partnerships stay on track and drive the most impact. We’re so grateful to work so closely with Facebook – their many ad products and targeting options allow us to reach exactly who we needs to see our messages; which ultimately inspires change and improves millions of lives.
Ad Council: Smokey Bear or McGruff?
Eric Laurence: Smokey Bear (I’m a trail runner)
AC: What’s on your desktop home screen?
EL: A favorite quote: “What are you willing die for? Live for that.” – Common
AC: Android or iPhone?
AC: Favorite social platform?
EL: Facebook & Instagram
AC: Favorite social good ad campaign?
EL: There are so many good ones out there, but the one that has had the most lasting impression on me is “Mr. Yuk.” Those stickers were on bottles and containers throughout my house growing up. I never went to the ER…they worked!!!
AC: In a nutshell, what’s your job/what do you do?
EL: I’m a Client Partner at Facebook/Instagram. In my role, I focus on building partnerships and developing strategic marketing initiatives with Nonprofit partners & clients.
AC: How do you think advertising can be a force for good?
EL: Sometimes hope and good needs a voice. Advertising can be a voice to build awareness for and amplify messages of hope and good.
AC: What’s the best professional advice you’ve ever been given?
EL: Someone once told me that the best we can do is, “to be the best part of another person’s day.” I make it my goal to live by this philosophy every single day – in all that I do in life.
AC: Who’s been your greatest influence?
EL: My dad. Through his action and his words he taught me what unconditional love looks and sounds like.
AC: What have you gotten out of working with the Ad Council?
EL: In addition to working with some incredibly talented and passionate people (looking at you, Laurie & Hannah!), I’ve been a part of inspiring and impactful work. The work we’ve done together fuels me.